Thought leadership content is a tactic that’s deployed by many leading brands in many competitive sectors. But the good news is, you don’t need to become a market leader to produce compelling thought leadership content. In fact, it’s really the other way around. Producing exceptional thought leadership steers many brands to become innovative market drivers. …
Search Engine Optimization (SEO) has never been an exact science. But if you thought SEO was tough, writing for SEO is a whole different ball game. From endless Google algorithm updates that shift the goalposts, to riding that fine line between writing for search engines and writing for the human reader — copywriting for SEO …
A video script is a narration that accompanies any branded video. Whether you’re putting together an explainer, a promotion, or a product demo, you need a stellar script to go with those visuals. But where should you start if you’ve never created a video or a video script before? Read our top video script tips …
Every piece of high-value content you publish has the power to build your brand. Blogs, emails, social media, case studies — each one helps establish your personality and unique selling proposition (USP). Some pieces of content will be upfront about your USP: landing page copy, for example, or your classic ‘call to action’ at the …
In 1950, scientist Alan Turing proposed a test to determine the ability of a machine to exhibit intelligent behavior that was similar to — or even indistinguishable from — human behavior. The recent explosion of interest in artificial intelligence (AI), driven largely by the release of OpenAI’s chatbot, ChatGPT, has led people to once again …
“Building an in-house team that could produce content as good, and as quickly, as Scribly would have been prohibitively expensive – if not impossible. A complete “plug and play” setup like Scribly has been well worth it for us.” The story Andrew, founder of the small-but-mighty automation agency Luhhu, reached out to Scribly about a year …
A story about results as sweet as cheesecake! Cheesecake Labs is a digital development partner based in Brazil and serving clients all over the world. Experts in software development — and known for designing and building delightful digital experiences for their customers — the Cheesecake Labs team wanted to build their digital presence and share …
Empathetic thought leadership that drives real results. My Learning Hub understand the power of great content. Their tech-forward approach to learning and development delivers top-quality training content to workers in a broad range of industries. Armed with a learning management system (LMS) product that users loved, My Learning Hub needed to build a thought leadership …
So, how did they do it? As a sister app to Instagram, it allowed users to quickly set up a profile using their Instagram login credentials and automatically follow the same people they were already following on the popular photo-sharing platform. The app is compatible with both iOS and Android and is available in over …
We’ve already spoken about AI on our blog, but this time we thought we’d try a little experiment. Our previous post mentioned that we wouldn’t hire ChatGPT as a Scribly writer. To explain why, we’ll look at the kind of blog ChatGPT produces and then take out the red pen and start editing. We asked …