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Is AI the future for content marketing?

Artificial intelligence (AI) has come a long way since Alan Turing first posed the question, “Can machines think?” in 1950.   Computers have since defeated a chess grandmaster at his own game, written an entire sci-fi screenplay, and paved the way for back-seat driving in self-driving cars.  Hitting closer to home, machine learning algorithms can allow …

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Does keyword density still matter?

Keyword density was once the be-all and end-all of SEO content writing. Your website wouldn’t get a look-in unless you understood and implemented a winning keyword density strategy. That was until pesky black hat SEO tactics forced Google to change the rules of the game. So does keyword density still matter? And, if not, where …

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Categories SEO
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How to do long-form content right

We all know that there is a very fine line between written content that’s engaging, and articles that just make you want to hit the ‘back’ button. And with long-form articles, that tightrope can be even harder to balance. On one hand, long-form content is a great chance to go into detail, show expertise, or …

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How to optimize content like a pro

Is your content working for you? And we mean, really working? If you’ve been publishing online content for any length of time, you’ll know that blogs and articles have a certain lifespan (5 of the biggest food trends for 2018 isn’t going to be as relevant in 2021!). Traffic is usually highest just after posts …

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content marketing pillars

The five pillars of content marketing

There’s no denying that there’s a staggering amount of content being produced. Did you know that over 2 million blog posts are produced every single day? And that more content is created over a 48 hour period than was produced between the beginning of history and 2003!? So, stepping into this vast ocean of material, …

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