Search engine optimization (SEO) and content marketing are two essential digital marketing strategies that work together to generate online success. Don’t believe us? SEO drives 1,000% more traffic to websites than social media, while the number one on-page SEO factor is content. Without SEO, even the best content can end up buried on page 9 of …
Search Engine Optimization (SEO) has never been an exact science. But if you thought SEO was tough, writing for SEO is a whole different ball game. From endless Google algorithm updates that shift the goalposts, to riding that fine line between writing for search engines and writing for the human reader — copywriting for SEO …
How much time do you spend considering SEO when it comes to content? If you work in content creation — or you want your content to rank — then chances are, you consider it a lot. We trawl over keywords, agonize over density, and carefully consider metadata — and it’s worth it to tick the …
Keyword density was once the be-all and end-all of SEO content writing. Your website wouldn’t get a look-in unless you understood and implemented a winning keyword density strategy. That was until pesky black hat SEO tactics forced Google to change the rules of the game. So does keyword density still matter? And, if not, where …
Using LSI keywords is probably one of the least talked about SEO strategies but, if you want your pages to rank in the SERPs (search engine results pages), it’s one you can’t afford to ignore. Below, we explore what LSI keywords are, why they’re important, and how to find them. Ready? Let’s dive in. What …
Anyone who’s working in digital marketing knows that SEO is king. But there’s a difference between understanding its importance, and actually understanding how it all works. Let’s be honest –– SEO is a pretty complex thing to wrap your head around. It’s got a lot of moving parts, and can be pretty daunting for some, …