Alex Long 
We’re all trying to get our content noticed — that’s the whole point of content marketing after all! But that’s easier said than done. We know how hard it can be getting your work in front of people’s eyes these days, but there are some strategies you can use to help. We’ve already spoken about …
In today’s digital age, where attention spans are shorter than ever and information overload is rampant, the power of visual content cannot be overstated. From social media platforms to websites and marketing materials, visuals play a pivotal role in capturing audience attention, conveying messages effectively, and driving engagement. In fact, a study found that visual …
Let’s face it, getting your content noticed online is becoming harder and harder. The amount of content already available on the internet is staggering and just keeps growing, making it difficult to stand out from the crowd. In fact, a study found that just one UK newspaper was publishing around 1500 articles per day! And …
Picking the right social media channel for your business is an important strategic decision. It can be tempting to say that you’ll be active on every social media platform — it can’t hurt, right? Well, it just might. Trying to be active on every channel may be spreading you or your team too thin. It’s …
In the ever-evolving world of digital marketing, content remains king. The thing is, there’s just so much of it! Everyone and their dog now has a blog and a social media presence and a mailing list and a fleet of carrier pigeons… ok, maybe not that last one. Standing out in the crowd is no …
If there’s one word — well, acronym really — that you’ve probably heard a million times when it comes to content marketing, it’s SEO. Standing for Search Engine Optimization, SEO is a content marketer’s bread and butter. And the filling in the content marketing sandwich? Keyword research! Sorry, we’re mixing metaphors here. So, let’s just …
In the digital-first world that we live in, there have never been more options for getting your brand noticed, both on and offline. However, this also means that the market has never been more competitive and standing out in this increasingly crowded space has become a problem that all brands face. According to a study …
In today’s fast-paced digital landscape, capturing and retaining the attention of your target audience is an art form. Amidst the sea of content flooding every corner of the internet, how do you make your brand stand out and more importantly, drive sales? The answer lies in the power of storytelling. The age-old tradition of storytelling …
In content marketing, we all know the importance of keeping to a regular posting schedule and ensuring there is always new content going up across all of your platforms. This is particularly important for social media marketing, helping you to boost brand awareness, build trust, and drive engagement. However, when it comes to search engine …
It’s the New Year and you know what that means? Time for New Year’s resolutions and SMART goal setting! Did you know, though, that it’s estimated that only 9% of Americans make resolutions and keep them, with 23% dropping out in the first week and 48% by the end of January? And this isn’t just …