Alex Long 
Gone are the days of people mainly shopping in physical stores. In today’s digital age, online shopping has revolutionized how people shop. With the convenience of online stores, consumers can buy products from the comfort of their homes, and businesses can reach a global audience. However, with increasing competition in the eCommerce space, it has …
The world of social media marketing is ever-evolving. With new platforms being launched all the time, algorithms changing, and new trends popping up daily, it can feel pretty overwhelming, even for the most avid social media users. While it can be tough to keep up, it’s important for businesses to learn how to navigate the …
Search engine optimization (SEO) is a must for online content. Without it, your content simply won’t show up in Google search result pages (SERPs) and organic traffic to your website will be massively limited. That’s why you need a comprehensive understanding of how your content is currently performing, what is working, and—most importantly—what isn’t. You …
In 1950, scientist Alan Turing proposed a test to determine the ability of a machine to exhibit intelligent behavior that was similar to — or even indistinguishable from — human behavior. The recent explosion of interest in artificial intelligence (AI), driven largely by the release of OpenAI’s chatbot, ChatGPT, has led people to once again …
Good copywriting is powerful. How many times have you seen a headline, tagline or email subject line that made you think, “Dang. I wish I’d written that”? It’s these stand-out pieces of copy that remind us how much writing is an art form. It requires talent and creativity — which, as we know, doesn’t always …
If you’re a marketer, you don’t need to be told twice that content marketing works. But let us give you an idea of just how important it is using some telling stats: And the list goes on… But what stops some marketers from taking advantage of the many benefits of content marketing? Time. So, what …
If you’ve ever stared at that cursor on a blank page, fresh out of ideas on how to start your next copywriting project, you’re not alone. But you don’t have to stay stuck! We’re working in the golden age of the search engine. And if you’re lost on where to begin, that is the best …
There’s nothing worse than pouring your heart and soul into a great sales email and getting crickets in response. You might as well abandon your email list. But wait, what if I say we might have a solution for you? We’ve pulled together our top tips to infuse your emails with high-ROI energy. Let’s dive …