Gone are the days of people mainly shopping in physical stores. In today’s digital age, online shopping has revolutionized how people shop. With the convenience of online stores, consumers can buy products from the comfort of their homes, and businesses can reach a global audience. However, with increasing competition in the eCommerce space, it has …
We all engage with content marketing every day, whether we choose to or not. With more and more businesses waking up to the importance of creating compelling, tailored content marketing, now is the time to invest in getting it right and standing out. Business-to-consumer (B2C) content marketing covers a lot. Right now, blogs, social media …
Once you’ve nailed down your brand’s logo, color scheme, and social media handles, you’re done — right? Well, not quite. For B2C brands, finding a consistent and distinct tone of voice is crucial to nailing your content marketing strategy. By tone of voice, we’re referring to the deliberate way a brand expresses itself through written or spoken …
Search engine optimization (SEO) is a must for online content. Without it, your content simply won’t show up in Google search result pages (SERPs) and organic traffic to your website will be massively limited. That’s why you need a comprehensive understanding of how your content is currently performing, what is working, and—most importantly—what isn’t. You …
More than 71% of businesses have a website in 2023, which means you need more than a simple online presence for business growth. In fact, of those businesses, 21% have reported low website traffic, meaning that they likely have low visibility online. On top of that, consumer expectations are constantly on the rise. These days, …
Thought leadership content is a tactic that’s deployed by many leading brands in many competitive sectors. But the good news is, you don’t need to become a market leader to produce compelling thought leadership content. In fact, it’s really the other way around. Producing exceptional thought leadership steers many brands to become innovative market drivers. …
So, how did they do it? As a sister app to Instagram, it allowed users to quickly set up a profile using their Instagram login credentials and automatically follow the same people they were already following on the popular photo-sharing platform. The app is compatible with both iOS and Android and is available in over …
Google rolled out its new helpful content update, aiming to improve the quality of content on the web and facilitate better search journeys. But what does this mean for content creation — and how will it affect your ongoing content strategy? It’s an important question to ask. And Google’s latest update is particularly debate-worthy in …
In the same way that a great chef needs to be able to recreate dishes, a successful business should deliver regular messages that stick to a consistent voice, style, and tone. Why? Well, because consistency and trust go hand in hand! Whenever your business puts out an exceptional piece of writing — whether that’s a …
There’s no denying that there’s a staggering amount of content being produced. Did you know that over 2 million blog posts are produced every single day? And that more content is created over a 48 hour period than was produced between the beginning of history and 2003!? So, stepping into this vast ocean of material, …