In content marketing, we all know the importance of keeping to a regular posting schedule and ensuring there is always new content going up across all of your platforms. This is particularly important for social media marketing, helping you to boost brand awareness, build trust, and drive engagement. However, when it comes to search engine …
It’s the New Year and you know what that means? Time for New Year’s resolutions and SMART goal setting! Did you know, though, that it’s estimated that only 9% of Americans make resolutions and keep them, with 23% dropping out in the first week and 48% by the end of January? And this isn’t just …
Content marketing is one of the best ways for brands to make a valuable connection with their audience. While advertising seeks to sell, content marketing helps a brand establish its voice and identity, build trust, and develop relationships. While the end goal remains generating leads and making sales, content marketing focuses more on the journey …
Every year, content marketing trends evolve and what works in the SEO world changes. With the rate of technological advance, the introduction of new tools like AI, and the ever-changing whims of the algorithms and customer tastes, you can’t stand still for a minute when it comes to marketing. So, with the end of the …
In today’s increasingly digital world, traditional marketing strategies just don’t cut it anymore. And the best part is, they don’t have to! When it comes to creating a strong brand identity, getting you noticed, and boosting sales, there is no better tool than content marketing. Creating informative, high-value content to share with your audience has …
Scribly Media is a content and copywriting agency founded in 2018 — and we often get asked what it is that we actually do. The beauty of an agency like ours is that we can help in so many different areas, whether that be SEO strategy, website copy, blog content, social media captions, or tone …
Marketing campaigns don’t always look like marketing campaigns. Or, at least, not at first glance. But some of the best marketing campaigns are actually more than they seem on the surface and provide us with interesting case studies into what works and how to get your brand noticed. In this blog, we take a look …
Crafting Content – A content marketing podcast from Scribly Crafting Content episode 1: Filling the funnel Welcome to the first episode of Scribly’s new content marketing podcast, “Crafting Content“. Designed to share Scribly and our team’s vast amount of content marketing knowledge, each episode will include insights, top tips, and real-world examples to help you …
When you hear “content”, you might just think of viral videos and hyped-up products, but content marketing is actually a lot more far-reaching and strategy-driven than that. With the right plan in place, it helps to raise awareness about your product or service, gives prospects and leads a reason to consider using your brand, and …
When it comes to creating content of any kind, it should always be intentional. Whether it’s a blog post, social media post, product description, video, or infographic, its creation should be guided by your overall content strategy, with a clear goal, purpose, and desired outcome. This is especially important for mid and bottom-of-the-funnel content, where …