Why is content marketing so important

Why is content marketing so important?

Content marketing is one of the best ways for brands to make a valuable connection with their audience. While advertising seeks to sell, content marketing helps a brand establish its voice and identity, build trust, and develop relationships. While the end goal remains generating leads and making sales, content marketing focuses more on the journey …

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Content marketing benefits for growing B2C brands

Did you know that Benjamin Franklin was the first person to effectively use content marketing? In 1732, he created a yearly publication called Poor Richard’s Alamanack to help promote his printing business while providing valuable information to ‘commoners’. In the 300 years since content marketing has grown to be an essential part of running a successful …

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How To Define Your Brand’s Tone Of Voice

How to find the right tone of voice for your brand

Once you’ve nailed down your brand’s logo, color scheme, and social media handles, you’re done — right? Well, not quite. For B2C brands, finding a consistent and distinct tone of voice is crucial to nailing your content marketing strategy. By tone of voice, we’re referring to the deliberate way a brand expresses itself through written or spoken …

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A beginner's guide to content marketing

A beginner’s guide to content marketing

More than 71% of businesses have a website in 2023, which means you need more than a simple online presence for business growth. In fact, of those businesses, 21% have reported low website traffic, meaning that they likely have low visibility online. On top of that, consumer expectations are constantly on the rise. These days, …

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A neon speech bubble representing thought leadership

What is thought leadership content?

Thought leadership content is a tactic that’s deployed by many leading brands in many competitive sectors. ‍But the good news is, you don’t need to become a market leader to produce compelling thought leadership content. In fact, it’s really the other way around. ‍ Producing exceptional thought leadership steers many brands to become innovative market drivers. …

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How to write a video script

A video script is a narration that accompanies any branded video. Whether you’re putting together an explainer, a promotion, or a product demo, you need a stellar script to go with those visuals. But where should you start if you’ve never created a video or a video script before? Read our top video script tips …

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