Content marketing strategy
At Scribly, we design content marketing strategies to help businesses of all shapes and sizes increase their brand awareness and visibility, establish authority and trust, boost customer engagement and loyalty, and ultimately drive more sales.
Analysis, strategy, and implementation
What is a content marketing strategy?
Besides being Scribly’s specialty, you mean? A content marketing strategy is essentially a well-thought-out roadmap that outlines what types of content your business should create and what channels you should promote it on. We’re talking SEO-led content on your website and blog, business offers and educational content on email, fun and engaging content on social, the list of possibilities goes on!
Content marketing strategies to scale your business
Here at Scribly, we’ve built our name on content marketing – and it’s an ethos we live every single day. So we know better than anyone that you have three core aims: to generate leads, convert sales, and boost your bottom line.
We also know that the best way to do that is with a full-fledged content marketing strategy that speaks directly to your audience’s interests and needs.
Our end-to-end approach brings together the power of SEO-led content, social content, and email content to provide genuine value to your audience while staying true to your brand’s vision and goals. Through this customer-focused approach, we help you drive engagement, loyalty, and ultimately, business growth.
Content auditing services
Scribly’s content audit services provide a comprehensive analysis of your existing content to identify opportunities for improvement and removal.
Whether you’ve been creating content without a clear marketing plan or simply want to assess its value, our content audit is the ideal solution. We evaluate the quality, relevance, and performance of your on-site copy and blog articles. Based on our findings, we provide strategic recommendations to optimize or remove specific pages, empowering your business to reach new heights through well-crafted content.
Ready to elevate your company’s future with top-notch content?
SEO-led content strategy
At Scribly, we believe content and SEO are inseparable. Why is this connection vital? Because search engine optimization is the key to enhancing your online presence, securing top positions in search engine result pages (SERPs), and ultimately driving valuable traffic to your website.
We can create a powerful SEO content plan that outlines all future content you will publish, while offering suggestions on how to improve and optimize existing content too. All to get you seen at the right time by the right people. We define the strategy, write the copy, manage the uploads for you, and track performance — taking the whole process off your hands.
Blog content strategy
Whether you’re looking to create blog content to grow your keyword profile and increase your SEO score, establish yourself as a thought leader in your industry, or educate, engage, and entertain your customers, Scribly can help you plan and execute the perfect blog content strategy.
We help you understand how your current strategy is performing, what your competitors are doing that you’re not, which topics your readers want to see, and what keywords to target to get more eyes on the page.
Website content strategy
A website is a powerful tool for building your online presence, driving your brand awareness, and attracting organic traffic — if it’s done right. It all comes down to meticulously mapping a unique set of keywords to each page on site and optimizing your copy with those keywords in mind.
At Scribly, we can help audit your existing website, plan the navigation, content, and keyword mapping for your improved site, and craft the engaging copy that will convert those leads into sales.
Social media content strategy
Whether you love it or loathe it, social media sells. In fact, it’s one of the most effective ways to increase your brand awareness, connect with your customers, make yourself known as trustworthy, and drive sales.
But the world of social media can also be pretty overwhelming. From choosing the right channels to sharing the right type of content on each one, it can be difficult to keep up. So, why not let Scribly do the hard work for you? We can help you build out a social strategy tailored to your audience, craft the copy, schedule the posts, and monitor performance to take social media management off your hands.
Email marketing strategy
Never underestimate the power of a great email marketing strategy. Not only can emails be leveraged to share exciting news, promotions, or helpful tips directly to customers’ inboxes but they help build strong relationships with your audience, ultimately increasing loyalty and driving sales.
At Scribly, we help you define an email strategy that delivers targeted messages and content that really resonate with readers. We’ll craft effective subject lines that get them clicking, engaging copy that keeps them reading, and compelling CTAs that drive them to site. We’ll even monitor performance to ensure you get the best return on your investment, constantly amending and evolving our strategy in line with the data we’re seeing.
B2B content strategy
We know how difficult, time-consuming, and lengthy the B2B sales cycle can be – but we also know that a strong B2B content marketing strategy can help convert leads faster.
With the right content, you can target prospects at every stage of the marketing funnel, build authority and trust, and showcase your service offering engagingly and convincingly. Our expert team knows how to deliver B2B content strategies that really work. I mean, we got you here, right?
B2C and ecommerce content marketing
Supercharge your B2C or ecommerce business with Scribly’s winning content marketing! We audit your content, refine your target audience, set ambitious goals, and create a tailor-made ecommerce content strategy.
Our expert team handles everything from high-quality SEO-optimized copy to engaging email campaigns and social content. With data-driven performance tracking, we ensure continuous improvement. Say hello to success today!
At Scribly, we help you leverage the power of all types and forms of content marketing to get the most out of each piece of content created. Let us help you engage your audience (or reach new ones), fuel a marketing funnel, and supercharge your SEO rankings.
The future of digital marketing is powered by content. Are you ready?
Yes, the answer is always yes. Creating random pieces of content without a clear objective or wider marketing goals isn’t going to help build up your brand. Every piece of content created and shared should be carefully crafted and strategically chosen to drive your business goals forward.
If we’re being biased, we’d say working with an awesome content marketing agency like Scribly! But if you want to try it for yourself first, here are a few top tips:
- Start by defining your goals and understanding your target audience’s needs, preferences, and pain points. This insight will help you craft content that resonates deeply with them.
- Then, conduct thorough research on relevant keywords and trending topics to optimize your content for search engines and boost discoverability.
- Be sure to embrace a diverse mix of content formats, such as blog posts, emails, infographics, and social media updates, to keep your audience engaged and interested.
- Next, establish a consistent publishing schedule, ensuring that quality never takes a backseat.
- Finally, analyze and refine your strategy regularly to keep getting the most out of your content marketing efforts.
If you’re looking to improve the quality of the content on your website, you should start by performing an SEO content audit. Knowing what works well and—more importantly— what doesn’t, is going to be key.
You can then assess which pages need to be improved, what new pages should be added to bridge keyword gaps, and what blog content you should produce to answer customer needs.
As content marketers, we love just how many different content formats are out there. From blog posts and articles to videos and podcasts to emails and social posts, it keeps our jobs interesting and engaging. But we also understand how overwhelming all of these channels can be, particularly if you’re just starting out. Luckily, we can help you refine your content distribution strategy. The first step is understanding your audience and knowing what types of content and platforms they engage with, the second is analyzing which channels you already use and assessing which are most successful, and the third is to test and try new approaches. Make sure you leverage analytics to measure the success of your distribution efforts continually and be ready to adapt and iterate based on the data.
You’ll have to forgive the cheesy metaphor, but a content marketing strategy is like a compass guiding your brand through the vast digital landscape. It outlines what types of content you create, what channels you share those content assets on, and when each piece of content should go live. It’s a diary of what, where, and when.
In short, a content marketing strategy is a powerful tool that allows businesses to connect with their audience in a meaningful way.
Picture it as a well-crafted story that unfolds across various platforms — like on a website, blog, social media, or email— and is tailored to your audience’s interests and needs. These stories should offer value and build trust with your audience, rather than just promote products. The strategy itself should outline what engaging, informative, and entertaining content (we’re talking blog posts, videos, social media updates, and more) you need to create to establish your brand as an authority and expert in your industry.