Social media marketing strategy

Our social media content strategy saves you time and hassle. We’ll plan, create, and publish content to your socials to engage your audience and drive sales.

Man and woman devising a social media strategy

What is a social media strategy?

The perfect way to engage your audience and build brand awareness, a social media strategy is a detailed plan that outlines how you’re going to use social media platforms to connect with prospects and ultimately increase website traffic, generate leads, and drive conversions.

Why is social media important for business?

Whether you love it or loathe it, social media sells. Your customers are checking you out online, across channels, all of the time. So what you say – and how often you say it – matters.

Here are some reasons why you need social media to boost your business.

It raises brand awareness

Let’s face it, it’s a crowded market. Daily posts keep your brand top of mind, by reaching your target customers in the places they are already active.

It connects you with your customers

Curated content allows customers to interact with you. ​So have conversations, start debates, and create connections.

It makes you trustworthy

A silent social media channel gives the impression that your business isn’t on the ball – or worse, that you’ve closed down. Daily posts will reassure them that you’re a legit, trustworthy partner. ​

In the long run, it will help drive sales

​A quality content-led social media strategy takes time but the longer your business is active on social media, the more it will help business.

Ready to discover how a Scribly content strategy
will help your business fly?

Put your social media strategy on autopilot with ease

Here at Scribly, we believe that content and social go hand-in-hand. After all, social media is a great way to promote your blog content, drive traffic to your website, and engage with your audience.

Here’s how we build you an effective social media strategy:

‍Step 1: Getting to know your audience

Understanding who you’re targeting, what their preferences, pain points, and behaviors are, and—most importantly—what social channels they use is going to be key in defining your social media strategy. After all, there’s no point targeting Gen Z on Facebook or sharing videos on Twitter.

Instead, we’ll be sure to focus on the social media platforms where your target audience is most active. Whether it’s Facebook, Instagram, Twitter, Threads, TikTok, or others, we can tailor your copy and asset type to each platform’s unique characteristics.

Step 2: Aligning our strategy with your goals

Before we define your social media strategy, we’ll need to know what your aims and objectives are. Whether you’re looking to grow your followers, create a sense of community, boost customer engagement, increase website traffic, or drive sales, we can gear our plans to your goals. 

With those goals defined, we’ll develop a content plan that offers a mix of entertaining, educational, and promotional content to keep followers engaged — and reach those objectives. 

Step 3: Creating and managing content

We create engaging copy for your captions and search through your internal bank of high-quality images, graphics, and videos to make your content visually appealing and shareable. Then, we’ll build a consistent posting schedule to keep your audience interested and aware of your brand. 

Where appropriate, we love to use user-generated content to not only build trust and authenticity, but further encourage customers to share their experiences and content related to your brand too. Let’s share the love! 

Step 4: Tracking performance

A social media strategy should always be a living, breathing document. Why? Because your social media analytics will tell us which posts perform best, what time of day gets the most interaction, and which campaigns generate the most engagement, so we can adapt our overall strategy and make data-driven improvements.

As you’ll no doubt know, social media trends and algorithms change frequently too. We help you stay updated with the latest changes and adapt your strategy to stay relevant.

We get results, schedule a free content
audit call with our head of content.

Social media strategy FAQs

Yes. Always, yes.

No matter your business, whether you’re a local florist or a multi-million dollar generating company, social media really matters.

This is the first place that businesses are going to come to get a feel for your brand and what you stand for. If your social channels are dead, your sales pipeline is likely to be, too. Having an active social media presence could be the difference between someone deciding to go with your business over another. So it’s important to take it seriously.

That said, social media doesn’t have to be taxing. Our simple social media management services give you total freedom to put your channels on autopilot with ease. It’s affordable, reliable and convenient, and frees up your time to focus on growing your business.

If you want to reach and engage your audience, all while building your brand awareness, you need social media. Of course, it’s not as simple as posting and hoping for the best. From the channels you use to the format of your content, every action you take should be meticulously planned and driven by data. 

  • Know your audience: As with all marketing strategies, you need to know who your target demographic is, what their interests are, which social channels they use, and what type of content resonates with them. 
  • Choose the right platforms: In your personal lives, we’re willing to bet you don’t use LinkedIn the same way you use Facebook or Instagram. So, why would you expect your audience to? Find the platform they’re most active on and plan your content based on what performs best on that channel. 
  • Create great content: This is where your partnership with Scribly really helps. You give us eye-catching visuals, we’ll create witty captions that enhance it. 
  • Engage with your followers: Social platform algorithms aren’t as complicated as they’re made out to be: engagement breads engagement. Respond to comments, share user-generated content, and participate in conversations related to your industry to build authority, trust, and interest. 
  • Measure your results: Data is everything. Use analytics tools to track your performance on social media and adjust your strategy accordingly.

We’re glad you asked. From connecting with your audience and building their trust to raising your brand awareness and driving sales, social media can help your business in so many ways. On top of this, social media is an organic channel, meaning it’s a cost-effective way to market your business. Reaching a large audience without spending a lot of money – yes please! You’ll also gain a competitive edge over those who don’t use social media properly. 

We’ll be honest, it really depends on the channel. Our best advice is to do some testing and see what works best for your brand. Try out different types of posts at different times of day to get the best data pool – or let us do that hard work for you with our social media management services.