B2B content marketing services

We can all agree: B2B marketing is hard. With so many decision-makers, complex procurement processes, and long sales cycles, it can be a challenge to convert new customers. That’s where B2B content marketing services come in. With the right content, you can target prospects at every stage of the marketing funnel, build authority and trust, and showcase your service offering in an engaging and convincing way. Trust us, it’s the key to driving growth and prosperity.

B2B content marketing is where Scribly started  

We wear a lot of hats here at Scribly, but one we’re always proud to show off is our B2B content marketing bonnet. Having worked with an array of learning and development businesses, HR and recruitment companies, SaaS and fintechs, and more, we like to think of ourselves as an experienced B2B content marketing agency. 

We help B2B businesses create powerful content strategies that target prospects at every stage of the marketing funnel and persuade them to come on board. B2B is where Scribly started — and it’s where we’ll always stay. 

Still not convinced? Here’s everything you need to know about our B2B content marketing services….

B2B content marketing services from Scribly

When faced with a long and (occasionally) painful sales cycle, having a solid content strategy is the best way to keep engaging your target audience and building a trusting relationship that leads to sales.

Here’s how we can help your B2B business with your content marketing.

Step 1: We audit your content 

Before we start building out your content marketing plan, we need to know what we’re dealing with. 

A content audit allows us to take an inventory of your existing content, and assess its quality and relevance with your business goals. We’ll identify your top-performing content, highlight any gaps in your content offerings, and suggest areas for improvement. All of this can then be leveraged to repurpose or update successful content, eliminate redundant or underperforming pieces, and define what new content needs to be created as a priority.

Step 2: We get to know your goals 

B2B content marketing is a team sport — and we’ll need you to share your business goals, objectives, and pain points to deliver a strategy that really has an impact. Are you looking to increase your organic traffic and leads through SEO? Are you aiming to build authority through thought leadership content or ebooks? Do you want to showcase your proven track record with case studies and testimonials? We’ll align our strategy and content formats with your business objectives. 

Step 3: We build your strategy 

With a content audit and competitor analysis done, and specific goals set, we can create a B2B content strategy that will increase your brand awareness, authority, and credibility, all while capturing leads.

We can’t say what that strategy will look like exactly, but it will likely be a combination of high-quality, thought-leadership content, optimized service pages, powerful case studies, and educational ebooks

Step 4: We execute that strategy

At Scribly, our B2B content marketing services don’t just include strategy and consultancy. We help craft B2B copy that your audience will love to read, upload the content to your website and blog, manage your newsletter sendouts, and post on your social channels. We take care of everything – end-to-end.

Step 5: We track performance 

Any agency worth its salt knows that a B2B content strategy should be a living, breathing document. Why? Because the data we gather will help us adapt, amend, and improve our approach each quarter. 

We meticulously track what content performs best and what channels reap the best results to fine-tune your content plan, reach the right audience, and drive that revenue up. 

Ready to discover how a Scribly content strategy
will help your business fly?

B2B content marketing FAQs

B2B content marketing is a great way to successfully market to B2B buyers. You can use blogs, ebooks, social media posts, and newsletters to target them at the start of their journey, then case studies, use cases, and webinars when they’re mid-funnel, then customer testimonials, product demos, and sales emails to get them over the line. 

Not to get too technical, but essentially B2B content marketing is a strategic approach used by businesses to create and distribute valuable, informative, and relevant content. The aim is to attract, engage, and nurture relationships with other businesses or organizations. 

The content created has to address the specific needs and pain points of the target audience (we’re talking industry professionals, decision-makers, or procurement teams) to establish trust, build brand authority, and ultimately drive conversions. Typically, B2B content includes blog posts, case studies, whitepapers, infographics, videos, webinars, and more. 

B2B content writing is marketing copywriting that is tailored to B2B exchanges. How you talk to your audience is so important — particularly in B2B when you have multiple decision-makers you need to convince. Powerful B2B content writing considers those different personas when crafting the words on the page. To get it right, you’ll need an experienced B2B copywriter and B2B content marketing agency. 

B2B content is about solving problems, sharing expertise, and guiding other businesses on their journey. It’s your way of saying, “Hey, we know our stuff, and we’re here to help you succeed.” You might create blogs, videos, podcasts, whitepapers, or webinars – they’re all part of the B2B content gang.

In short, B2B content is like your trusted business buddy, always ready to provide insights, answers, and that extra edge to stand out in the crowd.

Content marketing is a big deal in the B2B world because it helps to engage, educate, and win over decision-makers. Case studies, for example, can showcase that you’re the real deal, while customer testimonials prove you can be trusted by your potential clients. Content like blog posts, newsletters, and ebooks are great for hooking potential customers, keeping them interested and in the loop throughout those lengthy B2B sales cycles.

You want a B2B content marketing strategy that reaches and guides your prospects through every stage of the marketing funnel.