B2C and ecommerce content marketing
In the fast-paced world of online shopping, ecommerce content marketing acts as a guiding light for customers, helping them make informed decisions while allowing businesses to showcase their products and services with a personal touch. Trust us, it’s the key to driving growth and prosperity.
We love content marketing for ecommerce
We like to think of Scribly as an ecommerce content marketing agency. There’s nothing the Scribly team loves more than a B2C or ecommerce content marketing plan. With extensive experience working for B2C and ecomm big dogs, we can help you create a killer content strategy that supercharges your online presence and turns leads into paying customers. In fact, Scribly’s owner is an ecommerce expert and even owns a successful clothing brand!
Still not convinced, here’s everything you need to know about our B2C and ecommerce content services…
B2C and ecommerce content marketing services from Scribly
In a crowded marketplace, a solid content strategy is the best way to stand out from the competition, all while attracting and retaining a loyal customer base that keeps coming back for more.
Here’s how we can help your B2C or ecommerce business with your content marketing.
Step 1: We audit your content
Before we start building out your ecommerce content marketing plan, we need to know what we’re dealing with.
A content audit allows us to take an inventory of your existing content, and assess its quality and relevance with your business goals. We’ll identify your top-performing content, highlight any gaps in your content offerings, and suggest areas for improvement. All of this can then be leveraged to repurpose or update successful content, eliminate redundant or underperforming pieces, and define what new content needs to be created as a priority.
Step 2: We refine your audience
As any content marketer worth their salt will tell you, every piece of content you create should be tailored to a specific audience. You need to know who they are (including their age, gender, and location), how they act (including what social channels they use, what content they engage with, and what products they enjoy) and what their needs are (what values they have and what they look for in a brand).
This helps us assess what types of content to create and what channels to share them on.
Step 3: We set goals
This is where we need your input. If you’re thinking of creating more content, we need to know why. Are you looking to increase your keyword profile and gain online visibility? Are you hoping to better engage your audience? Do you want to be seen as the leading authority in your industry? Is your aim to generate more sales?
Step 4: We build your strategy
With a content audit and competitor analysis done, a clear audience identified, and specific goals set, we can create an ecommerce content strategy that grabs your audience’s attention, gets them onto site, and convinces them to make a purchase. Yep, we’ll help generate leads, convert sales, and boost your bottom line.
We can’t say what that strategy will look like exactly, but it will likely be a combination of high-quality, beautifully-optimized SEO-led copy, educational and engaging email campaigns, and fun, trust-building social content.
Step 5: We execute that strategy
At Scribly, we aren’t just content strategists but content creators too. We help craft the copy that your audience will love to read, upload the content to your website and blog, manage your newsletter send outs, and post on your social channels. We take care of everything – end-to-end.
Step 6: We track performance
We always say to our B2C and ecommerce clients that their content strategy should be a living, breathing document. Why? Because the data we gather will help us adapt, amend, and improve our approach each quarter.
We meticulously track what content performs best and what channels reap the best results to fine-tune your content plan, reach the right audience, and drive that revenue up.
Ready to discover how a Scribly content strategy
will help your business fly?
Ecommerce content marketing FAQs
We might be biased, but we’d argue that the best way to create ecommerce content is to work with a specialist agency like Scribly. Of course, you can follow our top tips and try it for yourself too:
- Define your content goals and understand your target audience’s needs and preferences.
- Conduct thorough research on trending topics, relevant keywords, and your competitors’ content to identify gaps and opportunities.
- Develop a content calendar to ensure a consistent flow of content across various platforms.
- Craft compelling product descriptions that highlight unique features and benefits, accompanied by high-quality images and engaging videos.
- Write informative blog posts, buying guides, and how-to articles that address customer pain points and position your brand as an authority.
- Leverage user-generated content to build a sense of community and authenticity.
- Utilize social media to share interactive content, behind-the-scenes glimpses, and customer testimonials.
- Incorporate SEO best practices to enhance search engine visibility.
- Analyze content performance regularly to refine your strategy and keep improving.
It’s not an easy task to tackle on your own, but with the right partner by your side, your ecommerce content can captivate your audience, drive traffic, and foster customer loyalty, paving the way for your successful online business journey.
Ecommerce content marketing isn’t just about selling the product, it’s about highlighting its key features relative to your customers’ needs. You want to educate them, all while helping them decide if your product is right for them. Here’s how:
- Informative blog posts: A well-written blog post titled “How to Style Your Linen Suit this Summer” provides valuable insights and practical advice to customers looking to wear linen suits in the hot weather. This type of content establishes the brand as an expert in linen clothing and fashion advice, fostering trust among readers.
- Interactive social media posts: A skincare brand hosts a “Skin Quiz” on their Instagram stories, encouraging followers to participate and receive personalized product recommendations. This interactive content engages the audience and encourages them to explore the brand’s offerings.
- Email newsletters: An ecommerce website sends out a monthly newsletter featuring exclusive discounts, upcoming product launches, and customer success stories. This regular communication keeps the brand top-of-mind for subscribers and encourages repeat purchases.
- Buying guides: An electronics retailer creates comprehensive buying guides that compare various laptop models, highlighting their unique features and suitability for different needs. These guides empower customers to make well-informed decisions, positioning the brand as a helpful resource.
- Seasonal gift guides: As the holiday season approaches, a gift shop releases a visually appealing “Holiday Gift Guide for Her” featuring a curated selection of products perfect for gifting. This guide simplifies the shopping process for customers and promotes specific products.
The list of opportunities is endless. You just need to find the most relevant content for your brand that your audience is also interested in reading.
That’s the joy of B2C content marketing! There are so many content types you can use to engage and resonate with customers:
- Captivating blog posts and articles that inform, entertain, and address customer pain points.
- Engaging social media posts, be it clever tweets, relatable Instagram stories, or interactive Facebook polls, foster meaningful connections with the audience.
- Customer reviews and testimonials act as powerful social proof, instilling trust and credibility.
- Educational content like buying guides, how-to tutorials, and FAQs empower customers to make well-informed decisions.
- Newsletter campaigns keep customers updated on exclusive offers, new product launches, and company news.
You could also explore video content, podcasts, ebooks, and more!
We’re glad you asked! For an ecommerce website to thrive, a well-rounded mix of compelling content is essential. Here’s the lowdown:
- Captivating product descriptions that highlight key features, benefits, and use cases, engaging customers and enticing them to make purchases
- Expertly-optimized category pages that showcase your broad range of products, and target relevant keywords
- A comprehensive FAQ section that addresses common queries to educate and inform shoppers
- Inspirational blog posts, informative buying guides, and how-to articles that showcase the brand’s expertise, helping customers make well-informed decisions
- Customer reviews and testimonials provide social proof, fostering trust and credibility
- A user-friendly About Us page that introduces the brand’s story and values, creating a personal connection with customers.
The aim is to create a delightful shopping experience, cultivate brand loyalty, and leave a lasting impression on your customers, so don’t scrimp on copy!
B2C content marketing is a strategic approach that caters directly to the needs and preferences of individual consumers. By creating a variety of content (think riveting website copy, engaging social media posts, informative blog articles, and visually appealing infographics), B2C companies can speak to their audience directly via the channels they engage with and the content formats they most enjoy.
It’s one of the most effective — and cost-effective— ways of building authentic connections with your target audience, fostering trust, loyalty, and brand advocacy. It also helps to drive website traffic and boosts sales, nurturing long-lasting relationships with the very heart of your business – your customers.
Ecommerce content marketing is all about creating captivating and informative content to engage potential customers throughout their shopping journey. From enticing product descriptions and eye-catching visuals to engaging blog posts and customer reviews, ecommerce content marketing helps build trust, establish brand authority, and encourage conversions.
By understanding the target audience’s needs and interests, businesses can tailor content to offer real value and answer their questions, fostering meaningful connections. This approach not only boosts website traffic and search engine rankings but also cultivates loyal customers who keep coming back for more.
By strategically curating and distributing compelling content, eCommerce businesses create a unique identity, fostering brand loyalty and customer engagement. This content-centric approach ensures that every step of the customer’s journey is enriched with valuable information, making the overall shopping experience enjoyable and rewarding.
Ultimately, eCommerce content empowers businesses to build lasting connections, stand out in the digital landscape, and achieve sustainable growth in the dynamic world of online commerce.