Picking the right social media channel for your business is an important strategic decision. It can be tempting to say that you’ll be active on every social media platform — it can’t hurt, right? Well, it just might. Trying to be active on every channel may be spreading you or your team too thin. It’s …
When it comes to content marketing, taking multiple approaches and having a diverse mix of content types is always a great idea. Keep your audience as engaged as possible, no matter how they prefer to consume their information — the more touchpoints, the better! That’s why we always advocate for multiple types of content marketing, …
The world of social media marketing is ever-evolving. With new platforms being launched all the time, algorithms changing, and new trends popping up daily, it can feel pretty overwhelming, even for the most avid social media users. While it can be tough to keep up, it’s important for businesses to learn how to navigate the …
Curating the perfect Instagram caption for your business’ profile is both time-consuming and difficult. There are character limits to think about, emoji choices, hashtags, tagging — all for just one post. So, if you’re trying to post daily, you can see how it can quickly become a chore. But don’t panic! There are so many …