The rapid growth in e-commerce is showing no signs of slowing. In just two years, global e-commerce sales have risen by just over a trillion dollars, amounting to a total of $6.3 trillion in 2023. By 2026, that number is expected to reach $8.1 trillion dollars. In short, it’s a good year to be an …
Gone are the days of people mainly shopping in physical stores. In today’s digital age, online shopping has revolutionized how people shop. With the convenience of online stores, consumers can buy products from the comfort of their homes, and businesses can reach a global audience. However, with increasing competition in the eCommerce space, it has …
Did you know that Benjamin Franklin was the first person to effectively use content marketing? In 1732, he created a yearly publication called Poor Richard’s Alamanack to help promote his printing business while providing valuable information to ‘commoners’. In the 300 years since content marketing has grown to be an essential part of running a successful …
We all engage with content marketing every day, whether we choose to or not. With more and more businesses waking up to the importance of creating compelling, tailored content marketing, now is the time to invest in getting it right and standing out. Business-to-consumer (B2C) content marketing covers a lot. Right now, blogs, social media …