A closer look at the latest Google Core Update

A closer look at the latest Google Core Update

Google released a new Core Update on March 5th 2024 that has turned the digital world on its head. Predicted to have as big an impact as the famous panda and penguin updates, this latest Core Update is already taking victims. Some AI-generated websites and content are being completely deindexed and many sites are receiving …

Read more

Categories SEO
Agency or in-house marketing Which to choose 

Agency or in-house marketing: Which to choose? 

Making words work for your business is one of the most powerful marketing strategies at your disposal. The right words not only boost sales but engage your customers, strengthen your brand identity, and champion your unique selling points. But when it comes to finding the right wordsmiths, where should you turn? To an agency or …

Read more

How content marketing drives sales 

How content marketing drives sales 

When you hear “content”, you might just think of viral videos and hyped-up products, but content marketing is actually a lot more far-reaching and strategy-driven than that. With the right plan in place, it helps to raise awareness about your product or service, gives prospects and leads a reason to consider using your brand, and …

Read more

how can you ensure your content drives action

How can you ensure your content drives action?

When it comes to creating content of any kind, it should always be intentional. Whether it’s a blog post, social media post, product description, video, or infographic, its creation should be guided by your overall content strategy, with a clear goal, purpose, and desired outcome. This is especially important for mid and bottom-of-the-funnel content, where …

Read more

The benefits of content marketing in SEO

The benefits of content marketing in SEO

SEO and content marketing go hand-in-hand – there’s no point in writing great content if no one can find it organically and read it. On the flip side, there’s no way a brand’s site will be able to rank organically without high-quality content. In this blog post, we’ll explore how content marketing can boost your …

Read more

The benefits of email marketing

The benefits of email marketing

The first email was sent in 1971 and went on to become one of the most popular and effective marketing strategies around. But why use email marketing now that we have alternative options such as Google Ads, social media marketing, and inbound marketing?  While some might think that email marketing is dead, this is far …

Read more