Right now, when competition is fierce and consumer choices are abundant, the role of brand identity has never been more critical. It’s not just about products or services anymore — it’s about the story you tell, the emotions you evoke, and the lasting connections you create with your audience. This is your brand identity. In …
Gone are the days of people mainly shopping in physical stores. In today’s digital age, online shopping has revolutionized how people shop. With the convenience of online stores, consumers can buy products from the comfort of their homes, and businesses can reach a global audience. However, with increasing competition in the eCommerce space, it has …
Did you know that Benjamin Franklin was the first person to effectively use content marketing? In 1732, he created a yearly publication called Poor Richard’s Alamanack to help promote his printing business while providing valuable information to ‘commoners’. In the 300 years since content marketing has grown to be an essential part of running a successful …
We all engage with content marketing every day, whether we choose to or not. With more and more businesses waking up to the importance of creating compelling, tailored content marketing, now is the time to invest in getting it right and standing out. Business-to-consumer (B2C) content marketing covers a lot. Right now, blogs, social media …
The world of social media marketing is ever-evolving. With new platforms being launched all the time, algorithms changing, and new trends popping up daily, it can feel pretty overwhelming, even for the most avid social media users. While it can be tough to keep up, it’s important for businesses to learn how to navigate the …
Once you’ve nailed down your brand’s logo, color scheme, and social media handles, you’re done — right? Well, not quite. For B2C brands, finding a consistent and distinct tone of voice is crucial to nailing your content marketing strategy. By tone of voice, we’re referring to the deliberate way a brand expresses itself through written or spoken …
Email marketing has been a staple for decades now, and continues to be an essential strategy even with the rise of SEO and social media. Its tried and tested effectiveness, efficiency, and potential for fostering meaningful connections with customers keep it relevant in today’s digital landscape. When used strategically alongside other marketing efforts, email marketing …
Search engine optimization (SEO) is a must for online content. Without it, your content simply won’t show up in Google search result pages (SERPs) and organic traffic to your website will be massively limited. That’s why you need a comprehensive understanding of how your content is currently performing, what is working, and—most importantly—what isn’t. You …
Search engine optimization (SEO) and content marketing are two essential digital marketing strategies that work together to generate online success. Don’t believe us? SEO drives 1,000% more traffic to websites than social media, while the number one on-page SEO factor is content. Without SEO, even the best content can end up buried on page 9 of …
More than 71% of businesses have a website in 2023, which means you need more than a simple online presence for business growth. In fact, of those businesses, 21% have reported low website traffic, meaning that they likely have low visibility online. On top of that, consumer expectations are constantly on the rise. These days, …