Content creation is a key component of modern marketing – you’d probably refer to it as content marketing. It basically refers to any content created to attract, engage, and convert a target audience into customers. By creating high-quality content (blog posts, social media posts, videos, infographics, whitepapers, e-books, etc) businesses can establish their brand as …
There’s no point creating content for content’s sake, so if you’re thinking about adding content to your website, launching a blog, starting a newsletter campaign, or getting going on social media, you need to ask yourself the below questions before you get started: Why am I creating this content? Before you start creating content, you …
At Scribly, we help a large range of businesses across a variety of industries create content plans, so we understand better than anyone how important it is to find the right partner for your content marketing. Below are our top tips for ensuring your hire an agency that works for you.
In short – yes. If you have one brilliantly SEO-friendly piece of content but all of your other blogs are short, uninformative, and poorly optimized, then that great piece of content won’t rank. Instead, the poor content will drag it down. If you want to increase your SEO rankings, you need to increase the quality …
When we build an SEO content marketing strategy, we always start by mapping specific and unique sets of keywords to each page and blog on your site. If you have two pages targeting the same keyword, they risk conflicting with each other. Let’s put it like this: if you have two blogs that essentially cover …
You turn to an SEO content agency like Scribly, of course! All jokes aside, content optimization is key to a good SEO content strategy. You need to map out which keywords you’re targeting (then use those keywords naturally throughout), have a clear, easy-to-follow, and user-friendly structure, and incorporate both internal and external links. The quality …
When we build out your SEO content plan, we may recommend improving your existing content before starting to publish new copy. This process is called content optimization. It’s where we go back over existing content, adding relevant keywords, enhancing the copy, answering key queries, and updating any outdated sections. This ensures that you’re aggressively targeting …
There are three pillars to SEO: technical SEO, Digital PR, and Content Marketing. Content is the copy that allows you to target keywords while providing relevant information to your audience. This helps Google understand what your website is for and what needs your business responds to, as well as building your authority so that you’re …
We’ll be honest, it really depends on the channel. Our best advice is to do some testing and see what works best for your brand. Try out different types of posts at different times of day to get the best data pool – or let us do that hard work for you with our social …
If you want to reach and engage your audience, all while building your brand awareness, you need social media. Of course, it’s not as simple as posting and hoping for the best. From the channels you use to the format of your content, every action you take should be meticulously planned and driven by data.