When we build an SEO content marketing strategy, we always start by mapping specific and unique sets of keywords to each page and blog on your site. If you have two pages targeting the same keyword, they risk conflicting with each other. Let’s put it like this: if you have two blogs that essentially cover the same topic and offer similar information, search engines won’t know which is the more relevant or accurate version. They may then choose to ignore the second blog completely and only rank the first (making that second piece useless) or choose to rank neither. Either way, you lose.