What is content creation in marketing?

Content creation is a key component of modern marketing – you’d probably refer to it as content marketing. It basically refers to any content created to attract, engage, and convert a target audience into customers.

By creating high-quality content (blog posts, social media posts, videos, infographics, whitepapers, e-books, etc) businesses can establish their brand as a trusted authority, build relationships with their audience, and ultimately drive more leads and sales. Content creation in marketing is also an effective way to increase brand awareness, boost website traffic, and improve search engine rankings.

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