You turn to an SEO content agency like Scribly, of course! All jokes aside, content optimization is key to a good SEO content strategy. You need to map out which keywords you’re targeting (then use those keywords naturally throughout), have a clear, easy-to-follow, and user-friendly structure, and incorporate both internal and external links. The quality of your content (i.e. how relevant, informative, and accurate it is) is another key factor, as Google search engines now consider how helpful a piece of content is before ranking it.