Does poor content affect SEO rankings?

In short – yes. If you have one brilliantly SEO-friendly piece of content but all of your other blogs are short, uninformative, and poorly optimized, then that great piece of content won’t rank. Instead, the poor content will drag it down. If you want to increase your SEO rankings, you need to increase the quality of the content on your website as a whole. And that’s where content optimization comes in. 

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