Artificial intelligence (AI) has come a long way since Alan Turing first posed the question, “Can machines think?” in 1950. Computers have since defeated a chess grandmaster at his own game, written an entire sci-fi screenplay, and paved the way for back-seat driving in self-driving cars. Hitting closer to home, machine learning algorithms can allow …
How much time do you spend considering SEO when it comes to content? If you work in content creation — or you want your content to rank — then chances are, you consider it a lot. We trawl over keywords, agonize over density, and carefully consider metadata — and it’s worth it to tick the …
Keyword density was once the be-all and end-all of SEO content writing. Your website wouldn’t get a look-in unless you understood and implemented a winning keyword density strategy. That was until pesky black hat SEO tactics forced Google to change the rules of the game. So does keyword density still matter? And, if not, where …
We all know that there is a very fine line between written content that’s engaging, and articles that just make you want to hit the ‘back’ button. And with long-form articles, that tightrope can be even harder to balance. On one hand, long-form content is a great chance to go into detail, show expertise, or …
Is your content working for you? And we mean, really working? If you’ve been publishing online content for any length of time, you’ll know that blogs and articles have a certain lifespan (5 of the biggest food trends for 2018 isn’t going to be as relevant in 2021!). Traffic is usually highest just after posts …
Curating the perfect Instagram caption for your business’ profile is both time-consuming and difficult. There are character limits to think about, emoji choices, hashtags, tagging — all for just one post. So, if you’re trying to post daily, you can see how it can quickly become a chore. But don’t panic! There are so many …
In the same way that a great chef needs to be able to recreate dishes, a successful business should deliver regular messages that stick to a consistent voice, style, and tone. Why? Well, because consistency and trust go hand in hand! Whenever your business puts out an exceptional piece of writing — whether that’s a …
Using LSI keywords is probably one of the least talked about SEO strategies but, if you want your pages to rank in the SERPs (search engine results pages), it’s one you can’t afford to ignore. Below, we explore what LSI keywords are, why they’re important, and how to find them. Ready? Let’s dive in. What …
There’s no denying that there’s a staggering amount of content being produced. Did you know that over 2 million blog posts are produced every single day? And that more content is created over a 48 hour period than was produced between the beginning of history and 2003!? So, stepping into this vast ocean of material, …
If you’ve read even one marketing blog or participated in a single marketing-related Twitter chat in the last five years, odds are you’ve heard the terms inbound marketing and content marketing at least a couple dozen times. Now, while we’ll be the first to admit that marketers are generally a tad bit obsessed with “buzzwords” …