If there’s one word — well, acronym really — that you’ve probably heard a million times when it comes to content marketing, it’s SEO. Standing for Search Engine Optimization, SEO is a content marketer’s bread and butter. And the filling in the content marketing sandwich? Keyword research! Sorry, we’re mixing metaphors here. So, let’s just …
Crafting Content, Episode 9 – A content marketing podcast from Scribly Crafting Content Episode 9: Use all your content ingredients The ninth episode of Scribly’s “Crafting Content” podcast is here! In this content marketing podcast, we share insights, top tips, and real-world examples to help you develop your content marketing skills. Continuing on our “common …
In the digital-first world that we live in, there have never been more options for getting your brand noticed, both on and offline. However, this also means that the market has never been more competitive and standing out in this increasingly crowded space has become a problem that all brands face. According to a study …
Crafting Content, Episode 8 – A content marketing podcast from Scribly Crafting Content Episode 8: No more boring blocks of text The eighth episode of Scribly’s “Crafting Content” podcast is here! In this content marketing podcast, we share insights, top tips, and real-world examples to help you develop your content marketing skills. Continuing on our …
In today’s fast-paced digital landscape, capturing and retaining the attention of your target audience is an art form. Amidst the sea of content flooding every corner of the internet, how do you make your brand stand out and more importantly, drive sales? The answer lies in the power of storytelling. The age-old tradition of storytelling …
When it comes to content marketing, taking multiple approaches and having a diverse mix of content types is always a great idea. Keep your audience as engaged as possible, no matter how they prefer to consume their information — the more touchpoints, the better! That’s why we always advocate for multiple types of content marketing, …
Crafting Content – A content marketing podcast from Scribly Crafting Content Episode 7: Tell people stories, not stats The seventh episode of Scribly’s “Crafting Content” podcast is here! In this content marketing podcast, we share insights, top tips, and real-world examples to help you develop your content marketing skills. Continuing on our “common content marketing …
Crafting compelling written content can be a challenge. Not only do you have to find interesting things to talk about, but you also have to nail the copy, find the right images, dial in your SEO, publish regularly, and ensure your audience both sees your content and cares enough to stick with it to the …
Crafting Content – A content marketing podcast from Scribly Crafting Content Episode 6: Get your (not you’re) proofreading right The sixth episode of Scribly’s “Crafting Content” podcast is here! In this content marketing podcast, we share insights, top tips, and real-world examples to help you develop your content marketing skills. Continuing on our “common content …
In content marketing, we all know the importance of keeping to a regular posting schedule and ensuring there is always new content going up across all of your platforms. This is particularly important for social media marketing, helping you to boost brand awareness, build trust, and drive engagement. However, when it comes to search engine …