The festive season is upon us and, although it seems to start earlier and earlier every year, I can’t say I haven’t been waiting for it. We can finally stop feeling guilty about listening to All I Want For Christmas Is You and dispense with the clandestine mince pies under the cover of darkness. Christmas …
SEO and content marketing go hand-in-hand – there’s no point in writing great content if no one can find it organically and read it. On the flip side, there’s no way a brand’s site will be able to rank organically without high-quality content. In this blog post, we’ll explore how content marketing can boost your …
Google rolled out its new helpful content update, aiming to improve the quality of content on the web and facilitate better search journeys. But what does this mean for content creation and how will it affect your ongoing content strategy? At the core of Google’s helpful content system is a series of algorithms that determine …
Right now, when competition is fierce and consumer choices are abundant, the role of brand identity has never been more critical. It’s not just about products or services anymore — it’s about the story you tell, the emotions you evoke, and the lasting connections you create with your audience. This is your brand identity. In …
Gone are the days of people mainly shopping in physical stores. In today’s digital age, online shopping has revolutionized how people shop. With the convenience of online stores, consumers can buy products from the comfort of their homes, and businesses can reach a global audience. However, with increasing competition in the eCommerce space, it has …
We all engage with content marketing every day, whether we choose to or not. With more and more businesses waking up to the importance of creating compelling, tailored content marketing, now is the time to invest in getting it right and standing out. Business-to-consumer (B2C) content marketing covers a lot. Right now, blogs, social media …
Once you’ve nailed down your brand’s logo, color scheme, and social media handles, you’re done — right? Well, not quite. For B2C brands, finding a consistent and distinct tone of voice is crucial to nailing your content marketing strategy. By tone of voice, we’re referring to the deliberate way a brand expresses itself through written or spoken …
Search engine optimization (SEO) is a must for online content. Without it, your content simply won’t show up in Google search result pages (SERPs) and organic traffic to your website will be massively limited. That’s why you need a comprehensive understanding of how your content is currently performing, what is working, and—most importantly—what isn’t. You …
More than 71% of businesses have a website in 2023, which means you need more than a simple online presence for business growth. In fact, of those businesses, 21% have reported low website traffic, meaning that they likely have low visibility online. On top of that, consumer expectations are constantly on the rise. These days, …
Thought leadership content is a tactic that’s deployed by many leading brands in many competitive sectors. But the good news is, you don’t need to become a market leader to produce compelling thought leadership content. In fact, it’s really the other way around. Producing exceptional thought leadership steers many brands to become innovative market drivers. …