It’s the New Year and you know what that means? Time for New Year’s resolutions and SMART goal setting! Did you know, though, that it’s estimated that only 9% of Americans make resolutions and keep them, with 23% dropping out in the first week and 48% by the end of January? And this isn’t just …
Right now, when competition is fierce and consumer choices are abundant, the role of brand identity has never been more critical. It’s not just about products or services anymore — it’s about the story you tell, the emotions you evoke, and the lasting connections you create with your audience. This is your brand identity. In …
A video script is a narration that accompanies any branded video. Whether you’re putting together an explainer, a promotion, or a product demo, you need a stellar script to go with those visuals. But where should you start if you’ve never created a video or a video script before? Read our top video script tips …
Every piece of high-value content you publish has the power to build your brand. Blogs, emails, social media, case studies — each one helps establish your personality and unique selling proposition (USP). Some pieces of content will be upfront about your USP: landing page copy, for example, or your classic ‘call to action’ at the …
We all know that there is a very fine line between written content that’s engaging, and articles that just make you want to hit the ‘back’ button. And with long-form articles, that tightrope can be even harder to balance. On one hand, long-form content is a great chance to go into detail, show expertise, or …
Is your content working for you? And we mean, really working? If you’ve been publishing online content for any length of time, you’ll know that blogs and articles have a certain lifespan (5 of the biggest food trends for 2018 isn’t going to be as relevant in 2021!). Traffic is usually highest just after posts …
In a post-pandemic world, some form of large recession appears, sadly, all but inevitable. Yet while every downturn is different, there are best practices for marketing in a recession; a clear set of guidelines that we can follow. While economies might protract for a number of reasons, how marketing responds can follow a similar process …
Okay, so you’re running a ship-shape schedule — you know when, where and how often to post on social media. You’ve reached out to the Twitter or Insta Sphere, to follow a number of accounts and, in return, your followers list is looking healthy enough, too. Plus, you’ve even done your research! Your brain neurons …
Anyone who’s working in digital marketing knows that SEO is king. But there’s a difference between understanding its importance, and actually understanding how it all works. Let’s be honest –– SEO is a pretty complex thing to wrap your head around. It’s got a lot of moving parts, and can be pretty daunting for some, …
There’s nothing worse than pouring your heart and soul into a great sales email and getting crickets in response. You might as well abandon your email list. But wait, what if I say we might have a solution for you? We’ve pulled together our top tips to infuse your emails with high-ROI energy. Let’s dive …