Scribly Content Team 
Curating the perfect Instagram caption for your business’ profile is both time-consuming and difficult. There are character limits to think about, emoji choices, hashtags, tagging — all for just one post. So, if you’re trying to post daily, you can see how it can quickly become a chore. But don’t panic! There are so many …
In the same way that a great chef needs to be able to recreate dishes, a successful business should deliver regular messages that stick to a consistent voice, style, and tone. Why? Well, because consistency and trust go hand in hand! Whenever your business puts out an exceptional piece of writing — whether that’s a …
Using LSI keywords is probably one of the least talked about SEO strategies but, if you want your pages to rank in the SERPs (search engine results pages), it’s one you can’t afford to ignore. Below, we explore what LSI keywords are, why they’re important, and how to find them. Ready? Let’s dive in. What …
There’s no denying that there’s a staggering amount of content being produced. Did you know that over 2 million blog posts are produced every single day? And that more content is created over a 48 hour period than was produced between the beginning of history and 2003!? So, stepping into this vast ocean of material, …
If you’ve read even one marketing blog or participated in a single marketing-related Twitter chat in the last five years, odds are you’ve heard the terms inbound marketing and content marketing at least a couple dozen times. Now, while we’ll be the first to admit that marketers are generally a tad bit obsessed with “buzzwords” …
In a post-pandemic world, some form of large recession appears, sadly, all but inevitable. Yet while every downturn is different, there are best practices for marketing in a recession; a clear set of guidelines that we can follow. While economies might protract for a number of reasons, how marketing responds can follow a similar process …
Inbound Marketing centers around you regularly publishing original, helpful content that has real value for your potential customers. In fact, your content strategy is a major part of how successful your overall Inbound Marketing strategy will be, so it’s really important to find ways to systematize your processes and nail it. So…how do you get …
A whopping 91% of B2B businesses used content marketing to reach their customers last year, and for good reason. When done right, content marketing can be a real game-changer, pulling in new prospects and helping turn them into customers. However, when these 91% were asked to rate their content marketing success, the picture appeared a …
Okay, so you’re running a ship-shape schedule — you know when, where and how often to post on social media. You’ve reached out to the Twitter or Insta Sphere, to follow a number of accounts and, in return, your followers list is looking healthy enough, too. Plus, you’ve even done your research! Your brain neurons …
If you’re reading this post, you’re either Alexander or Alexandra. And you need the best content at the best price to reach your business targets. These are a few of the details in our personas. When we create content, we’re not doing it for millions of people with billions of needs. But for you, our …