SEO content writing services

Our SEO content writing services help you increase your visibility online, grow your brand awareness, and get seen by the right people at the right time. 

man using SEO to make his website more crawlable

Make sure you can be found online.

An SEO content agency with a difference

As any search engine optimization guide will tell you, content writing is the ticket to your SEO success. Luckily for you, we’ve built our name on content marketing and have in-house SEO experts that can supercharge your rankings. 

Whether you’re looking to develop a multi-faceted SEO content strategy, write SEO-led blog content to help build your brand awareness and authority, or boost your website’s rankings by optimizing your landing page copy, we’re here to help. 

SEO content services 

If you really want to make the most of your website, you need to bolster it with great SEO content writing. Get this part right and you’ll rank for relevant keywords, get seen by the right audience, and drive those prospects to your website where you can start turning them into paying customers. 

Of course, partnering with an SEO content writing agency is the easiest way to ensure that your website ranks as highly as possible. When you join forces with us, we put our highly-qualified team of SEO content writers on the job to ensure your copy follows SEO best practices to tick every box search engines love. 

SEO optimization services

As any SEO content writing agency worth their salt will know, there’s no point adding high-quality SEO content to your website if your existing copy isn’t performing well.

SEO is essentially like a domino effect. The more pages you have that are SEO-optimized, rank well, and drive organic traffic, the more likely your future pages will be to rank too. So, before you start adding copy, you first need to optimize what’s already there. 

With an SEO content audit and strategy, we help you evaluate the performance of your existing content and make recommendations on how to optimize it. Then, we activate our SEO content writing services and get the best people on the job to supercharge your on-page copy, satisfying both the reader and search engines. 

Blog SEO content 

If you think a blog is just a place to share updates about your business or talk about topics you think might be interesting — think again. Behind every SEO-led blog post you write should be a clear strategy empowered by keyword research and a designated target audience. 

Our SEO content writing service includes crafting high-quality blogs that appeal both to your readers and to search engines. We help you identify topics that your audience will engage with and write compelling stories that have them clicking for more. Blog SEO content is all about building brand authority and consumer trust. 

SEO meta descriptions

Not all on-page SEO optimization can be seen. Some of it happens in the backend or is hidden behind images. Yep, we’re talking about optimized page titles, meta descriptions, slugs, and alt text. 

Often forgotten, these are key to your SEO success too:

  • Page title: Different from your main heading, the page title (also known as a meta title or title tag) is a short description of a webpage that appears at the top of a browser window and in SERPs. This should include your primary keyword and your brand name.
  • Meta description: Think of it as your elevator pitch. A meta description tag is a short summary of what a particular page is about with a clear call to action. It should grab readers’ interest and encourage them to click through. 
  • Slug: No, we don’t mean the creepy crawly from your garden. A URL slug is the last section of a URL after the backslash (“/”) that identifies the specific page or post. It should include your primary keyword to signal to readers and search engines what the post or page is about
  • Alt text: Have you ever seen a short description appear on your screen where an image failed to load? That’s what alt text is. Also known as an alt tag or alt description, alt text should describe the image it is attached to, allowing search engines to understand what the image depicts and why it’s relevant to the content. It essentially helps them better crawl and rank your website.

If you use Scribly’s SEO content writing services, we’ll always include an optimized page title, meta description, slug, and alt texts to help you rank. 

Ready to unlock the true potential of your business with the power of content?


Not all copywriting is SEO based, but if you’re creating copy that is going to sit on a website, then it should really be optimized. Understanding SEO principles and best practices allows copywriters to create content that is optimized for search engines while still being engaging and valuable for the target audience. Think of SEO as having an extra string in your bow.

As any decent SEO content agency will tell you, SEO is an ongoing process. It’s essential to regularly review and update the content on your site, tracking organic performance, keyword rankings, and trends in the industry. Good SEO content should be fresh and up-to-date.

You reach out to an SEO content agency of course! All joking aside, here are some top tips to help you craft SEO content that ranks:

Tip 1: Take a user-first approach

Remember, while optimizing for search engines is important, you should always prioritize creating content that is valuable, informative, and engaging for your audience. The ultimate goal is to provide a positive user experience, as search engines are increasingly focused on delivering quality results to their users.

Tip 2: Perform keyword research and use your keywords strategically

So, you’ve identified a range of short-tail, long-tail, and query keywords you want to target in your SEO content writing. Now, it’s about incorporating them in the title, headings, subheadings, and within the body of the text. But remember to only use them naturally throughout your content. You don’t want to interrupt the reader’s flow. 

Tip 3: Organize your content logically 

Good SEO content writing starts with an outline. Determine your headings and subheadings, the key elements of each paragraph, and then follow that structure throughout. You’ll want to keep paragraphs short and snappy, use bullet points or numbered lists where relevant, and add alt HTML tags to highlight headings in the backend. You should also consider adding images or videos to break up the copy. 

Tip 4: Don’t forget about the meta data 

SEO content writing also includes the page title, meta description, slug, and alt text. These should be optimized with keywords, grab the user’s attention, and encourage them to click through from SERPs.

You work with an SEO copywriting agency like Scribly, of course! Jokes aside, here are just a few of our top tips to help you write optimized SEO copy:

Tip 1: Start with keyword research – You want to identify relevant keywords and phrases that your target audience is searching for. We’re big fans of SEMrush and AHrefs, but you can also use the likes of Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, and Keyword Finder to identify your keywords. Remember, you should select a variety of short-tail, long-tail, and query-based keywords, while also taking search volume and competition into consideration. 

Tip 2: Avoid keyword stuffing – Yes, you need to use your keywords throughout your copy, but this should be done naturally. You don’t want your optimization to disrupt the flow or readability of your content. As a rule of thumb, we recommend placing your keywords in headings, meta descriptions, URLs, and within the body of the text. Focus on one primary keyword and then one to four secondary ones. 

Tip 3: Keep your content compelling and high-quality – At Scribly, we’ve always advocated for a reader-first approach to content writing, and now Google has seconded it. As per their helpful content update, your copy should be informative, valuable, and engaging for the reader, responding to their needs and interests.
Tip 4: Think about your structure – As user experience plays such a large part in SEO, you want your copy to be easily digestible. Make sure you organize it with clear headings and subheadings, short paragraphs and sentences, bulleted or numbered lists, and clear, concise language.

SEO content writing is the art of bringing SEO content to life. An SEO copywriter or content writer typically crafts the content, incorporating relevant keywords and following SEO best practices to improve the visibility and discoverability of the content. 

SEO content writing is all about creating high-quality and informative content.

Let’s go back to basics. SEO content refers to content that is created and optimized with the goal of improving your rankings in search engine results pages (SERPs). It is designed to attract organic (read: free!) traffic by targeting specific keywords and topics your target audience is searching for. SEO content can take various forms, including landing pages, blog posts, product descriptions, and more.

In short, SEO copywriting is about creating written content, like web content, landing page copy, service page copy, or product descriptions, with the purpose of optimizing it for search engines while still engaging and appealing to human readers (remember Google’s helpful content update!). 

There’s a little more to it than this but it basically involves incorporating relevant keywords and phrases strategically within the content, ensuring the copy is informative and up-to-date, and creating a user-friendly structure and flow, all with the aim of improving the page’s visibility in search engine results pages (SERPs) and attracting organic search traffic.