Marketing campaigns don’t always look like marketing campaigns. Or, at least, not at first glance. But some of the best marketing campaigns are actually more than they seem on the surface and provide us with interesting case studies into what works and how to get your brand noticed. In this blog, we take a look …
Crafting Content – A content marketing podcast from Scribly Crafting Content episode 1: Filling the funnel Welcome to the first episode of Scribly’s new content marketing podcast, “Crafting Content“. Designed to share Scribly and our team’s vast amount of content marketing knowledge, each episode will include insights, top tips, and real-world examples to help you …
When you hear “content”, you might just think of viral videos and hyped-up products, but content marketing is actually a lot more far-reaching and strategy-driven than that. With the right plan in place, it helps to raise awareness about your product or service, gives prospects and leads a reason to consider using your brand, and …
When it comes to creating content of any kind, it should always be intentional. Whether it’s a blog post, social media post, product description, video, or infographic, its creation should be guided by your overall content strategy, with a clear goal, purpose, and desired outcome. This is especially important for mid and bottom-of-the-funnel content, where …
The festive season is upon us and, although it seems to start earlier and earlier every year, I can’t say I haven’t been waiting for it. We can finally stop feeling guilty about listening to All I Want For Christmas Is You and dispense with the clandestine mince pies under the cover of darkness. Christmas …
SEO and content marketing go hand-in-hand – there’s no point in writing great content if no one can find it organically and read it. On the flip side, there’s no way a brand’s site will be able to rank organically without high-quality content. In this blog post, we’ll explore how content marketing can boost your …
The rapid growth in e-commerce is showing no signs of slowing. In just two years, global e-commerce sales have risen by just over a trillion dollars, amounting to a total of $6.3 trillion in 2023. By 2026, that number is expected to reach $8.1 trillion dollars. In short, it’s a good year to be an …
Email campaigns have been a fundamental part of marketing strategies for as long as email has been around (since 1971, if you’re wondering). It’s tempting to think that in this new world of social media and digital marketing, email marketing is no longer effective. But this couldn’t be further from the truth. According to studies, …
Google rolled out its new helpful content update, aiming to improve the quality of content on the web and facilitate better search journeys. But what does this mean for content creation and how will it affect your ongoing content strategy? At the core of Google’s helpful content system is a series of algorithms that determine …
The first email was sent in 1971 and went on to become one of the most popular and effective marketing strategies around. But why use email marketing now that we have alternative options such as Google Ads, social media marketing, and inbound marketing? While some might think that email marketing is dead, this is far …