We’d love to say there’s a magic number here but the truth is the ideal frequency of marketing emails can vary depending on your audience, industry, and the type of content you’re sending. As a general rule, though, you should avoid bombarding your subscribers with emails on a daily basis, as this can lead to …
Done right, email marketing is an incredibly effective tool. As long as you keep up with best practices (or have a content marketing agency do that for you), optimize your campaigns, and continuously adapt to your customers’ needs, you’ll see a great return on investment. And here’s why:
We’ve said it before and we’ll say it again, email marketing is one of the best ways to connect with your customers on a deeper level and build brand loyalty. A longer customer lifetime value? Yes, please! With regular email communication, you’ll have the power to showcase your latest products, exclusive offers, and engaging content, …
Email marketing is important for your business for two key reasons. First, it allows you to build strong relationships with your customers. By creating eye-catching emails tailored to your audience’s interests and preferences, you can make them feel valued and appreciated. So, whether you’re promoting new products, offering exclusive discounts, or simply staying in touch, …
Email marketing is an incredibly valuable and versatile tool that allows businesses like yours to connect with your customers in a personal, effective, and engaging way. Picture it as a friendly and professional digital conversation where you can share exciting news, special offers, and helpful insights directly to your customers’ inboxes.
If you’re looking to improve the quality of the content on your website, you should start by performing an SEO content audit. Knowing what works well and—more importantly— what doesn’t, is going to be key. You can then assess which pages need to be improved, what new pages should be added to bridge keyword gaps, …
As content marketers, we love just how many different content formats are out there. From blog posts and articles to videos and podcasts to emails and social posts, it keeps our jobs interesting and engaging. But we also understand how overwhelming all of these channels can be, particularly if you’re just starting out. Luckily, we can …
Yes, the answer is always yes. Creating random pieces of content without a clear objective or wider marketing goals isn’t going to help build up your brand. Every piece of content created and shared should be carefully crafted and strategically chosen to drive your business goals forward.
You’ll have to forgive the cheesy metaphor, but a content marketing strategy is like a compass guiding your brand through the vast digital landscape. It outlines what types of content you create, what channels you share those content assets on, and when each piece of content should go live. It’s a diary of what, where, …
If we’re being biased, we’d say working with an awesome content marketing agency like Scribly! But if you want to try it for yourself first, here are a few top tips: