How do I create a content marketing strategy?

If we’re being biased, we’d say working with an awesome content marketing agency like Scribly! But if you want to try it for yourself first, here are a few top tips:

  • Start by defining your goals and understanding your target audience’s needs, preferences, and pain points. This insight will help you craft content that resonates deeply with them.
  • Then, conduct thorough research on relevant keywords and trending topics to optimize your content for search engines and boost discoverability.
  • Be sure to embrace a diverse mix of content formats, such as blog posts, emails, infographics, and social media updates, to keep your audience engaged and interested. 
  • Next, establish a consistent publishing schedule, ensuring that quality never takes a backseat. 
  • Finally, analyze and refine your strategy regularly to keep getting the most out of your content marketing efforts.

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