As content marketers, we love just how many different content formats are out there. From blog posts and articles to videos and podcasts to emails and social posts, it keeps our jobs interesting and engaging. But we also understand how overwhelming all of these channels can be, particularly if you’re just starting out. Luckily, we can help you refine your content distribution strategy. The first step is understanding your audience and knowing what types of content and platforms they engage with, the second is analyzing which channels you already use and assessing which are most successful, and the third is to test and try new approaches. Make sure you leverage analytics to measure the success of your distribution efforts continually and be ready to adapt and iterate based on the data.
