Good copywriting is powerful. How many times have you seen a headline, tagline or email subject line that made you think, “Dang. I wish I’d written that”? It’s these stand-out pieces of copy that remind us how much writing is an art form. It requires talent and creativity — which, as we know, doesn’t always …
If you’re a marketer, you don’t need to be told twice that content marketing works. But let us give you an idea of just how important it is using some telling stats: And the list goes on… But what stops some marketers from taking advantage of the many benefits of content marketing? Time. So, what …
If you’ve ever stared at that cursor on a blank page, fresh out of ideas on how to start your next copywriting project, you’re not alone. But you don’t have to stay stuck! We’re working in the golden age of the search engine. And if you’re lost on where to begin, that is the best …
In a post-pandemic world, some form of large recession appears, sadly, all but inevitable. Yet while every downturn is different, there are best practices for marketing in a recession; a clear set of guidelines that we can follow. While economies might protract for a number of reasons, how marketing responds can follow a similar process …
If you’re a creative, working at a fast-paced marketing, design, or web agency can be the perfect setting to harness your passion. But, it can also get pretty hectic a lot of the time. Working with different clients who have a wide variety of needs and demands can require a lot of juggling. And while …
Inbound Marketing centers around you regularly publishing original, helpful content that has real value for your potential customers. In fact, your content strategy is a major part of how successful your overall Inbound Marketing strategy will be, so it’s really important to find ways to systematize your processes and nail it. So…how do you get …
A whopping 91% of B2B businesses used content marketing to reach their customers last year, and for good reason. When done right, content marketing can be a real game-changer, pulling in new prospects and helping turn them into customers. However, when these 91% were asked to rate their content marketing success, the picture appeared a …
Okay, so you’re running a ship-shape schedule — you know when, where and how often to post on social media. You’ve reached out to the Twitter or Insta Sphere, to follow a number of accounts and, in return, your followers list is looking healthy enough, too. Plus, you’ve even done your research! Your brain neurons …
If you’re reading this post, you’re either Alexander or Alexandra. And you need the best content at the best price to reach your business targets. These are a few of the details in our personas. When we create content, we’re not doing it for millions of people with billions of needs. But for you, our …
So you’ve decided to invest in producing content for your business? Smart move — all the data is definitely on your side! But while hiring a freelance writer to take care of your content needs is a valid choice, sometimes a more structured approach is necessary. Hiring a content marketing agency is the best option …