So, how did they do it? As a sister app to Instagram, it allowed users to quickly set up a profile using their Instagram login credentials and automatically follow the same people they were already following on the popular photo-sharing platform. The app is compatible with both iOS and Android and is available in over …
In the same way that a great chef needs to be able to recreate dishes, a successful business should deliver regular messages that stick to a consistent voice, style, and tone. Why? Well, because consistency and trust go hand in hand! Whenever your business puts out an exceptional piece of writing — whether that’s a …
There’s no denying that there’s a staggering amount of content being produced. Did you know that over 2 million blog posts are produced every single day? And that more content is created over a 48 hour period than was produced between the beginning of history and 2003!? So, stepping into this vast ocean of material, …
If you’ve read even one marketing blog or participated in a single marketing-related Twitter chat in the last five years, odds are you’ve heard the terms inbound marketing and content marketing at least a couple dozen times. Now, while we’ll be the first to admit that marketers are generally a tad bit obsessed with “buzzwords” …
Good copywriting is powerful. How many times have you seen a headline, tagline or email subject line that made you think, “Dang. I wish I’d written that”? It’s these stand-out pieces of copy that remind us how much writing is an art form. It requires talent and creativity — which, as we know, doesn’t always …
If you’re a marketer, you don’t need to be told twice that content marketing works. But let us give you an idea of just how important it is using some telling stats: And the list goes on… But what stops some marketers from taking advantage of the many benefits of content marketing? Time. So, what …
If you’ve ever stared at that cursor on a blank page, fresh out of ideas on how to start your next copywriting project, you’re not alone. But you don’t have to stay stuck! We’re working in the golden age of the search engine. And if you’re lost on where to begin, that is the best …
If you’re a creative, working at a fast-paced marketing, design, or web agency can be the perfect setting to harness your passion. But, it can also get pretty hectic a lot of the time. Working with different clients who have a wide variety of needs and demands can require a lot of juggling. And while …
Inbound Marketing centers around you regularly publishing original, helpful content that has real value for your potential customers. In fact, your content strategy is a major part of how successful your overall Inbound Marketing strategy will be, so it’s really important to find ways to systematize your processes and nail it. So…how do you get …
A whopping 91% of B2B businesses used content marketing to reach their customers last year, and for good reason. When done right, content marketing can be a real game-changer, pulling in new prospects and helping turn them into customers. However, when these 91% were asked to rate their content marketing success, the picture appeared a …