Alex Long 
Every year, content marketing trends evolve and what works in the SEO world changes. With the rate of technological advance, the introduction of new tools like AI, and the ever-changing whims of the algorithms and customer tastes, you can’t stand still for a minute when it comes to marketing. So, with the end of the …
In today’s increasingly digital world, traditional marketing strategies just don’t cut it anymore. And the best part is, they don’t have to! When it comes to creating a strong brand identity, getting you noticed, and boosting sales, there is no better tool than content marketing. Creating informative, high-value content to share with your audience has …
Marketing campaigns don’t always look like marketing campaigns. Or, at least, not at first glance. But some of the best marketing campaigns are actually more than they seem on the surface and provide us with interesting case studies into what works and how to get your brand noticed. In this blog, we take a look …
The festive season is upon us and, although it seems to start earlier and earlier every year, I can’t say I haven’t been waiting for it. We can finally stop feeling guilty about listening to All I Want For Christmas Is You and dispense with the clandestine mince pies under the cover of darkness. Christmas …
Email campaigns have been a fundamental part of marketing strategies for as long as email has been around (since 1971, if you’re wondering). It’s tempting to think that in this new world of social media and digital marketing, email marketing is no longer effective. But this couldn’t be further from the truth. According to studies, …
Gone are the days of people mainly shopping in physical stores. In today’s digital age, online shopping has revolutionized how people shop. With the convenience of online stores, consumers can buy products from the comfort of their homes, and businesses can reach a global audience. However, with increasing competition in the eCommerce space, it has …
The world of social media marketing is ever-evolving. With new platforms being launched all the time, algorithms changing, and new trends popping up daily, it can feel pretty overwhelming, even for the most avid social media users. While it can be tough to keep up, it’s important for businesses to learn how to navigate the …
Search engine optimization (SEO) is a must for online content. Without it, your content simply won’t show up in Google search result pages (SERPs) and organic traffic to your website will be massively limited. That’s why you need a comprehensive understanding of how your content is currently performing, what is working, and—most importantly—what isn’t. You …
In 1950, scientist Alan Turing proposed a test to determine the ability of a machine to exhibit intelligent behavior that was similar to — or even indistinguishable from — human behavior. The recent explosion of interest in artificial intelligence (AI), driven largely by the release of OpenAI’s chatbot, ChatGPT, has led people to once again …
Good copywriting is powerful. How many times have you seen a headline, tagline or email subject line that made you think, “Dang. I wish I’d written that”? It’s these stand-out pieces of copy that remind us how much writing is an art form. It requires talent and creativity — which, as we know, doesn’t always …