If you’re creating copy for a website, you likely need it to be optimized for search engines – that’s where copywriting meets SEO. You want your content to not only persuade the reader, but satisfy search engine ranking factors to improve your website’s rankings and drive more traffic to your site. SEO copywriting should be …
Copywriting in marketing can take many forms – that’s why we love it so much! Regardless of who your target audience is or how they consume their content, copywriting services are key for a killer marketing strategy.
Want to persuade a customer to take action, like getting them to make a purchase, sign up for a newsletter, or click a link? Then you need copywriting. Typically written for marketing or advertising purposes, copywriting is the act of creating written text that persuades. Good copywriting is tailored to a target audience and appeals …
Editing and proofreading are two key stages of the writing process, and though there is crossover between the two, both need to be carefully completed. Editing is about reviewing and revising the content to improve its overall quality and clarity to enhance the content, structure, style, and organization of the copy. Chances are, you’ll edit …
We can think of endless reasons why proofreading is important but top of the list is definitely professionalism and credibility. You’ll never be able to build authority (with either Google or your customers) if your website, newsletters, blog posts, ebooks, or other copy are riddled with typos and grammatical errors. The lack of attention to …
Proofreading is the final step in your editing process. Think of it as that final pair of eyes that meticulously scans the copy for any typos or inconsistencies in grammar, spelling, punctuation, syntax, and formatting. If the proofreader gives something the green light, it’s ready for publication and distribution.
If you’ve written a piece of content, you no doubt started with an outline to guide your thoughts and ideas. But, if you’re anything like 99% of writers out there, you’ll likely have written in an overly-conversational stream of consciousness that is a little OTT. That’s where editing comes in. It allows you to refine …
Editing is all about revising and refining written copy to ensure it’s clear and concise. This can be done by breaking the copy down into small sections, adding headings or subheadings to help with the flow, tweaking the language style or tone to be more conversational and readable, and removing redundancies or flowery copy (we …
When you use Scribly’s white paper writing services, we’ll always recommend aiming for around 2000 words. This offers enough words to cover a given topic in detail (remember, the meatier, the better) but isn’t so long that prospects and leads don’t want to read it.
If you want to write a white paper yourself (though we can assure you that using our white paper writing services will be easier and quicker) then you need to carefully plan, research, and craft your white paper. To help you with your writing journey, here are a few of our top tips.