Email campaigns have been a fundamental part of marketing strategies for as long as email has been around (since 1971, if you’re wondering). It’s tempting to think that in this new world of social media and digital marketing, email marketing is no longer effective. But this couldn’t be further from the truth. According to studies, …
The first email was sent in 1971 and went on to become one of the most popular and effective marketing strategies around. But why use email marketing now that we have alternative options such as Google Ads, social media marketing, and inbound marketing? While some might think that email marketing is dead, this is far …
Email marketing has been a staple for decades now, and continues to be an essential strategy even with the rise of SEO and social media. Its tried and tested effectiveness, efficiency, and potential for fostering meaningful connections with customers keep it relevant in today’s digital landscape. When used strategically alongside other marketing efforts, email marketing …
There’s nothing worse than pouring your heart and soul into a great sales email and getting crickets in response. You might as well abandon your email list. But wait, what if I say we might have a solution for you? We’ve pulled together our top tips to infuse your emails with high-ROI energy. Let’s dive …