SEO copywriting services

Our SEO copywriting services target relevant, commercially-driven keywords through optimized copy to help drive conversion-ready traffic to your site. 

marketer actioning SEO optimization to improve his website's performance

Making sure everything you write is SEO-focused.

Copywriting for SEO – done right

Your website is a powerful tool for educating prospects about your products and services, and ultimately convincing them to make a purchase. But if you really want to make the most of your website, it needs to be SEO optimized to drive organic traffic too. That’s where top notch copywriting for SEO comes in. 

The easiest way to ensure that your website ranks as highly as possible for relevant keywords is with Scribly’s SEO copywriting services (and yes, we’re totally biased here). When you partner with us, we put our highly-qualified team of SEO copywriters on the job to ensure your copy: 

  • Is optimized with unique, relevant, and highly-searched keywords that your audience uses
  • Follows SEO best practices regarding structure and keyword usage to offer a great user experience
  • Answers key queries and FAQs to build connections and trust
  • Includes internal and external links where appropriate

How Scribly’s SEO copywriting services work

If you’d like to enhance your online visibility, boost your website traffic, and maximize conversions to turn potential leads into loyal customers, you need to combine SEO and copywriting – and that’s where we can help.

At Scribly, we make copywriting for SEO simple. Here’s how our SEO copywriting services work:

  • ‍Step 1: Sign up for an SEO copywriting project with Scribly.
  • Step 2: Share a simple brief with our team explaining a little more about your business and what each web page should achieve.
  • Step 3: We assign your SEO copywriting task to one of our professional SEO copywriters with experience in your niche. We always aim to assign the same copywriter for every page to deliver a consistent tone of voice.
  • Step 4: Within 4-5 business days, you receive your SEO copy ready for review and – once you’re happy – launch.

Why use Scribly’s SEO copywriting services?

There are a lot of SEO copywriting agencies out there that offer this same service, we know. But we think we can really deliver. 

Our SEO and copywriting team has years of experience crafting search engine-friendly copy that helps you rank, whether that’s for landing page copy, service page copy, product page copy, or website copy. 

Scribly also brings together qualified, highly-vetted copywriters who have specialist niches. That means we have expert knowledge of a range of industries and verticals. 

We also know that SEO copy needs to be regularly updated, so time is of the essence. Luckily, the Scribly copywriting team can turn around freshly pressed website copy in just 4-5 business days.

And most importantly, our SEO copywriting services deliver where it counts – rankings. We know we can help grow your keyword profile and increase your online visibility because we’ve worked with so many clients who have generated more leads and converted more sales after deploying our SEO copy.

Ready to unlock the true potential of your business with the power of content?


Not all copywriting is SEO based, but if you’re creating copy that is going to sit on a website, then it should really be optimized. Understanding SEO principles and best practices allows copywriters to create content that is optimized for search engines while still being engaging and valuable for the target audience. Think of SEO as having an extra string in your bow.

As any decent SEO content agency will tell you, SEO is an ongoing process. It’s essential to regularly review and update the content on your site, tracking organic performance, keyword rankings, and trends in the industry. Good SEO content should be fresh and up-to-date.

You reach out to an SEO content agency of course! All joking aside, here are some top tips to help you craft SEO content that ranks:

Tip 1: Take a user-first approach

Remember, while optimizing for search engines is important, you should always prioritize creating content that is valuable, informative, and engaging for your audience. The ultimate goal is to provide a positive user experience, as search engines are increasingly focused on delivering quality results to their users.

Tip 2: Perform keyword research and use your keywords strategically

So, you’ve identified a range of short-tail, long-tail, and query keywords you want to target in your SEO content writing. Now, it’s about incorporating them in the title, headings, subheadings, and within the body of the text. But remember to only use them naturally throughout your content. You don’t want to interrupt the reader’s flow. 

Tip 3: Organize your content logically 

Good SEO content writing starts with an outline. Determine your headings and subheadings, the key elements of each paragraph, and then follow that structure throughout. You’ll want to keep paragraphs short and snappy, use bullet points or numbered lists where relevant, and add alt HTML tags to highlight headings in the backend. You should also consider adding images or videos to break up the copy. 

Tip 4: Don’t forget about the meta data 

SEO content writing also includes the page title, meta description, slug, and alt text. These should be optimized with keywords, grab the user’s attention, and encourage them to click through from SERPs.

You work with an SEO copywriting agency like Scribly, of course! Jokes aside, here are just a few of our top tips to help you write optimized SEO copy:

Tip 1: Start with keyword research – You want to identify relevant keywords and phrases that your target audience is searching for. We’re big fans of SEMrush and AHrefs, but you can also use the likes of Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, and Keyword Finder to identify your keywords. Remember, you should select a variety of short-tail, long-tail, and query-based keywords, while also taking search volume and competition into consideration. 

Tip 2: Avoid keyword stuffing – Yes, you need to use your keywords throughout your copy, but this should be done naturally. You don’t want your optimization to disrupt the flow or readability of your content. As a rule of thumb, we recommend placing your keywords in headings, meta descriptions, URLs, and within the body of the text. Focus on one primary keyword and then one to four secondary ones. 

Tip 3: Keep your content compelling and high-quality – At Scribly, we’ve always advocated for a reader-first approach to content writing, and now Google has seconded it. As per their helpful content update, your copy should be informative, valuable, and engaging for the reader, responding to their needs and interests.
Tip 4: Think about your structure – As user experience plays such a large part in SEO, you want your copy to be easily digestible. Make sure you organize it with clear headings and subheadings, short paragraphs and sentences, bulleted or numbered lists, and clear, concise language.

SEO content writing is the art of bringing SEO content to life. An SEO copywriter or content writer typically crafts the content, incorporating relevant keywords and following SEO best practices to improve the visibility and discoverability of the content. 

SEO content writing is all about creating high-quality and informative content.

Let’s go back to basics. SEO content refers to content that is created and optimized with the goal of improving your rankings in search engine results pages (SERPs). It is designed to attract organic (read: free!) traffic by targeting specific keywords and topics your target audience is searching for. SEO content can take various forms, including landing pages, blog posts, product descriptions, and more.

In short, SEO copywriting is about creating written content, like web content, landing page copy, service page copy, or product descriptions, with the purpose of optimizing it for search engines while still engaging and appealing to human readers (remember Google’s helpful content update!). 

There’s a little more to it than this but it basically involves incorporating relevant keywords and phrases strategically within the content, ensuring the copy is informative and up-to-date, and creating a user-friendly structure and flow, all with the aim of improving the page’s visibility in search engine results pages (SERPs) and attracting organic search traffic.