What is website content?

In short, website content is any type of content that sits on your website. This includes written content (like landing pages, services pages, category pages, product pages, FAQ pages, About Us pages, blogs, etc) but also visual content, like visual assets, product images, product demos and videos, and more. Website content serves to inform the user about your business and its offerings. It should be engaging and stimulating, as well as easy-to-follow and well-structured.