Not all copywriting is SEO based, but if you’re creating copy that is going to sit on a website, then it should really be optimized. Understanding SEO principles and best practices allows copywriters to create content that is optimized for search engines while still being engaging and valuable for the target audience. Think of SEO …
You work with an SEO copywriting agency like Scribly, of course! Jokes aside, here are just a few of our top tips to help you write optimized SEO copy: Tip 1: Start with keyword research – You want to identify relevant keywords and phrases that your target audience is searching for. We’re big fans of …
In short, SEO copywriting is about creating written content, like web content, landing page copy, service page copy, or product descriptions, with the purpose of optimizing it for search engines while still engaging and appealing to human readers (remember Google’s helpful content update!). There’s a little more to it than this but it basically involves …