How do you write SEO copy?

You work with an SEO copywriting agency like Scribly, of course! Jokes aside, here are just a few of our top tips to help you write optimized SEO copy:

Tip 1: Start with keyword research – You want to identify relevant keywords and phrases that your target audience is searching for. We’re big fans of SEMrush and AHrefs, but you can also use the likes of Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, and Keyword Finder to identify your keywords. Remember, you should select a variety of short-tail, long-tail, and query-based keywords, while also taking search volume and competition into consideration. 

Tip 2: Avoid keyword stuffing – Yes, you need to use your keywords throughout your copy, but this should be done naturally. You don’t want your optimization to disrupt the flow or readability of your content. As a rule of thumb, we recommend placing your keywords in headings, meta descriptions, URLs, and within the body of the text. Focus on one primary keyword and then one to four secondary ones. 

Tip 3: Keep your content compelling and high-quality – At Scribly, we’ve always advocated for a reader-first approach to content writing, and now Google has seconded it. As per their helpful content update, your copy should be informative, valuable, and engaging for the reader, responding to their needs and interests.
Tip 4: Think about your structure – As user experience plays such a large part in SEO, you want your copy to be easily digestible. Make sure you organize it with clear headings and subheadings, short paragraphs and sentences, bulleted or numbered lists, and clear, concise language.

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