What is SEO copywriting?

In short, SEO copywriting is about creating written content, like web content, landing page copy, service page copy, or product descriptions, with the purpose of optimizing it for search engines while still engaging and appealing to human readers (remember Google’s helpful content update!). 

There’s a little more to it than this but it basically involves incorporating relevant keywords and phrases strategically within the content, ensuring the copy is informative and up-to-date, and creating a user-friendly structure and flow, all with the aim of improving the page’s visibility in search engine results pages (SERPs) and attracting organic search traffic.

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