If you’re reading this post, you’re either Alexander or Alexandra. And you need the best content at the best price to reach your business targets. These are a few of the details in our personas. When we create content, we’re not doing it for millions of people with billions of needs. But for you, our …
So you’ve decided to invest in producing content for your business? Smart move — all the data is definitely on your side! But while hiring a freelance writer to take care of your content needs is a valid choice, sometimes a more structured approach is necessary. Hiring a content marketing agency is the best option …
Though many businesses understand the value of content marketing, few are actually doing it. Why? Because companies big and small are finding themselves up against a common sticking point: lack of time. Content creation takes valuable resources away from business-critical tasks. And because it can take some months (perhaps even years!) to see returns on …
We are about to venture into the crazy, fascinating and limitless world of Behavioral Economics. Are you ready? Truth is, whether knowingly or not, you’ll have encountered the theories and practices of Behavioral Economics many times before; you just may not have known they fell under this umbrella term. Marketers have been using BE to …