White paper writing services
Want to create authority and generate value? Then you need long-form content. Try our white paper writing services to create your very own page-turner today.
Expertly crafted long-form content.
White paper writing services the Scribly way
If you’ve been in the content game as long as our team has, you’ll have seen quite how much content marketing has evolved over the last few years. Black hat SEO tricks no longer work, blogs need to be much longer and more informative, and you have to be active on social media to engage with your audience. One other change is the rise of long-form content.
Offering the perfect opportunity to showcase your knowledge and position yourself as an expert in your industry, white papers are lengthy guides that allow you to share your unique insights and build authority. You can also use them as lead generation magnets, offering your white paper for free in exchange for an email address.
They’re a powerful marketing tool, but we can all agree that writing them takes time. That’s why we offer white paper writing services. Our team of qualified copywriters will take care of all of the hard work, so you don’t have to. And because it’s Scribly, you can be certain that every word will be professionally placed on the page. Because we’re not just passionate about content marketing – we wrote the book on it.
How our white paper writing services work
Ready to create your white paper? With Scribly as your partner, the process couldn’t be easier.
- Request a single, one-off order if you just need the one white paper, or pick out a content marketing package to create monthly long-form content
- Submitting your brief to us either by email or by following the guidance on the payment page
- We’ll review your brief and assign the white paper writing task to the most qualified member of our copywriting team – someone who has extensive experience writing for your industry. Want more than one white paper writing? No problem – we’ll always try to assign the same copywriter to ensure a consistent tone of voice.
- In as little as 5 working days, your white paper will be delivered to you.
Simple, right? Get in touch today to start creating your white paper with Scribly.
Want to know more about white paper marketing strategies?
Get in touch with Scribly today and we’ll show you an example of one of our white paper. They say everyone has a book in them. Does your business?
Ready to unlock the true potential of your business with the power of copywriting?
Not all copywriting is SEO based, but if you’re creating copy that is going to sit on a website, then it should really be optimized. Understanding SEO principles and best practices allows copywriters to create content that is optimized for search engines while still being engaging and valuable for the target audience. Think of SEO as having an extra string in your bow.
Yes, the answer is always yes. Creating random pieces of content without a clear objective or wider marketing goals isn’t going to help build up your brand. Every piece of content created and shared should be carefully crafted and strategically chosen to drive your business goals forward.
Yes. Always, yes.
No matter your business, whether you’re a local florist or a multi-million dollar generating company, social media really matters.
This is the first place that businesses are going to come to get a feel for your brand and what you stand for. If your social channels are dead, your sales pipeline is likely to be, too. Having an active social media presence could be the difference between someone deciding to go with your business over another. So it’s important to take it seriously.
That said, social media doesn’t have to be taxing. Our simple social media management services give you total freedom to put your channels on autopilot with ease. It’s affordable, reliable and convenient, and frees up your time to focus on growing your business.
The short answer is no. The longer answer is that they do contribute, just not directly. What that means is that while meta descriptions alone won’t directly boost your search engine rankings, they can have an indirect impact by influencing user behavior and click-through rates. By creating compelling, relevant, and optimized meta descriptions, you increase the chances of attracting clicks and driving traffic to your website, which can ultimately contribute to improved SEO performance.
In short – yes. If you have one brilliantly SEO-friendly piece of content but all of your other blogs are short, uninformative, and poorly optimized, then that great piece of content won’t rank. Instead, the poor content will drag it down. If you want to increase your SEO rankings, you need to increase the quality of the content on your website as a whole. And that’s where content optimization comes in.
To develop a customized content strategy that helps you reach your business goals, your content marketing agency will need you to work collaboratively with them. They’ll likely ask you to:
- Explain your business goals and objectives
- Run through your current content marketing strategy and wider marketing initiatives
- Define your target audience
- Provide editorial guidelines and tone of voice
- Sign off on strategy, briefs, and any content produced
- Publish content, if you opt for an unmanaged service
Your content marketing agency should act like an extension of your team, working with you to get the best results for your business.
If we’re being biased, we’d say working with an awesome content marketing agency like Scribly! But if you want to try it for yourself first, here are a few top tips:
- Start by defining your goals and understanding your target audience’s needs, preferences, and pain points. This insight will help you craft content that resonates deeply with them.
- Then, conduct thorough research on relevant keywords and trending topics to optimize your content for search engines and boost discoverability.
- Be sure to embrace a diverse mix of content formats, such as blog posts, emails, infographics, and social media updates, to keep your audience engaged and interested.
- Next, establish a consistent publishing schedule, ensuring that quality never takes a backseat.
- Finally, analyze and refine your strategy regularly to keep getting the most out of your content marketing efforts.
If you’re looking to improve the quality of the content on your website, you should start by performing an SEO content audit. Knowing what works well and—more importantly— what doesn’t, is going to be key.
You can then assess which pages need to be improved, what new pages should be added to bridge keyword gaps, and what blog content you should produce to answer customer needs.
If you want to reach and engage your audience, all while building your brand awareness, you need social media. Of course, it’s not as simple as posting and hoping for the best. From the channels you use to the format of your content, every action you take should be meticulously planned and driven by data.
- Know your audience: As with all marketing strategies, you need to know who your target demographic is, what their interests are, which social channels they use, and what type of content resonates with them.
- Choose the right platforms: In your personal lives, we’re willing to bet you don’t use LinkedIn the same way you use Facebook or Instagram. So, why would you expect your audience to? Find the platform they’re most active on and plan your content based on what performs best on that channel.
- Create great content: This is where your partnership with Scribly really helps. You give us eye-catching visuals, we’ll create witty captions that enhance it.
- Engage with your followers: Social platform algorithms aren’t as complicated as they’re made out to be: engagement breads engagement. Respond to comments, share user-generated content, and participate in conversations related to your industry to build authority, trust, and interest.
- Measure your results: Data is everything. Use analytics tools to track your performance on social media and adjust your strategy accordingly.
We might be biased, but we’d argue that the best way to create ecommerce content is to work with a specialist agency like Scribly. Of course, you can follow our top tips and try it for yourself too:
- Define your content goals and understand your target audience’s needs and preferences.
- Conduct thorough research on trending topics, relevant keywords, and your competitors’ content to identify gaps and opportunities.
- Develop a content calendar to ensure a consistent flow of content across various platforms.
- Craft compelling product descriptions that highlight unique features and benefits, accompanied by high-quality images and engaging videos.
- Write informative blog posts, buying guides, and how-to articles that address customer pain points and position your brand as an authority.
- Leverage user-generated content to build a sense of community and authenticity.
- Utilize social media to share interactive content, behind-the-scenes glimpses, and customer testimonials.
- Incorporate SEO best practices to enhance search engine visibility.
- Analyze content performance regularly to refine your strategy and keep improving.
It’s not an easy task to tackle on your own, but with the right partner by your side, your ecommerce content can captivate your audience, drive traffic, and foster customer loyalty, paving the way for your successful online business journey.
Work with a content marketing agency like Scribly, of course! But if you want to get started on your own, here’s how we’d do it.
- To get started, build an email list of interested subscribers who want to hear from you.
- Then, choose a reliable email marketing platform that fits your needs and design visually appealing emails that represent your brand.
- Next, you’ll want to craft valuable content that provides real value to your audience, such as product updates, special offers, or helpful tips. Remember to personalize your emails with the recipient’s name and segment your list to send targeted messages.
- Finally, monitor the performance of your emails using analytics and continuously improve by testing different elements.
Remember, you want to build meaningful relationships with your customers, enhance brand loyalty, drive sales, and take your business to new heights!
As any decent SEO content agency will tell you, SEO is an ongoing process. It’s essential to regularly review and update the content on your site, tracking organic performance, keyword rankings, and trends in the industry. Good SEO content should be fresh and up-to-date.
As content marketers, we love just how many different content formats are out there. From blog posts and articles to videos and podcasts to emails and social posts, it keeps our jobs interesting and engaging. But we also understand how overwhelming all of these channels can be, particularly if you’re just starting out. Luckily, we can help you refine your content distribution strategy. The first step is understanding your audience and knowing what types of content and platforms they engage with, the second is analyzing which channels you already use and assessing which are most successful, and the third is to test and try new approaches. Make sure you leverage analytics to measure the success of your distribution efforts continually and be ready to adapt and iterate based on the data.
Define what you want to achieve with your email marketing campaign, gather a list of your leads and customers, and get in touch with Scribly to get started!
You turn to an SEO content agency like Scribly, of course! All jokes aside, content optimization is key to a good SEO content strategy. You need to map out which keywords you’re targeting (then use those keywords naturally throughout), have a clear, easy-to-follow, and user-friendly structure, and incorporate both internal and external links. The quality of your content (i.e. how relevant, informative, and accurate it is) is another key factor, as Google search engines now consider how helpful a piece of content is before ranking it.
You reach out to an SEO content agency of course! All joking aside, here are some top tips to help you craft SEO content that ranks:
Tip 1: Take a user-first approach
Remember, while optimizing for search engines is important, you should always prioritize creating content that is valuable, informative, and engaging for your audience. The ultimate goal is to provide a positive user experience, as search engines are increasingly focused on delivering quality results to their users.
Tip 2: Perform keyword research and use your keywords strategically
So, you’ve identified a range of short-tail, long-tail, and query keywords you want to target in your SEO content writing. Now, it’s about incorporating them in the title, headings, subheadings, and within the body of the text. But remember to only use them naturally throughout your content. You don’t want to interrupt the reader’s flow.
Tip 3: Organize your content logically
Good SEO content writing starts with an outline. Determine your headings and subheadings, the key elements of each paragraph, and then follow that structure throughout. You’ll want to keep paragraphs short and snappy, use bullet points or numbered lists where relevant, and add alt HTML tags to highlight headings in the backend. You should also consider adding images or videos to break up the copy.
Tip 4: Don’t forget about the meta data
SEO content writing also includes the page title, meta description, slug, and alt text. These should be optimized with keywords, grab the user’s attention, and encourage them to click through from SERPs.
You work with an SEO copywriting agency like Scribly, of course! Jokes aside, here are just a few of our top tips to help you write optimized SEO copy:
Tip 1: Start with keyword research – You want to identify relevant keywords and phrases that your target audience is searching for. We’re big fans of SEMrush and AHrefs, but you can also use the likes of Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, and Keyword Finder to identify your keywords. Remember, you should select a variety of short-tail, long-tail, and query-based keywords, while also taking search volume and competition into consideration.
Tip 2: Avoid keyword stuffing – Yes, you need to use your keywords throughout your copy, but this should be done naturally. You don’t want your optimization to disrupt the flow or readability of your content. As a rule of thumb, we recommend placing your keywords in headings, meta descriptions, URLs, and within the body of the text. Focus on one primary keyword and then one to four secondary ones.
Tip 3: Keep your content compelling and high-quality – At Scribly, we’ve always advocated for a reader-first approach to content writing, and now Google has seconded it. As per their helpful content update, your copy should be informative, valuable, and engaging for the reader, responding to their needs and interests.
Tip 4: Think about your structure – As user experience plays such a large part in SEO, you want your copy to be easily digestible. Make sure you organize it with clear headings and subheadings, short paragraphs and sentences, bulleted or numbered lists, and clear, concise language.
We’re glad you asked. Content marketing helps to drive sales by:
Increasing your brand awareness: This leads to more visibility and recognition, which can drive sales
Building authority and credibility: This helps to grow consumer trust, meaning people are more confident in purchasing from your business, thus driving sales
Driving traffic: Play your SEO cards right and your optimized content can improve your search rankings, increase your online visibility, and drive leads to your website
Education customers: By highlighting the benefits and features of your products or services, content helps customers better understand what you’re offering, allowing them to make an informed purchase decision
Nurturing leads: Email marketing campaigns can be used to engage your prospects, helping to turn them from leads into sales
Engaging customers: Social media is a powerful tool for engage with your audience, building a sense of community and turning your customers into promoters
There are three pillars to SEO: technical SEO, Digital PR, and Content Marketing. Content is the copy that allows you to target keywords while providing relevant information to your audience. This helps Google understand what your website is for and what needs your business responds to, as well as building your authority so that you’re more likely to rank highly.
Content marketing is founded on 3 key things: a data-led strategy, powerful messaging and great writing, and clever distribution.
The first thing to do is identify your audience, their needs, interests and pain points.
Next, research the types of content and platforms they engage with.
Then, create content for those channels that resonates with your audience, responding to their needs while increasing your brand awareness. You might optimize your website to help drive organic traffic, create blog content to educate and engage, post on social media to increase your brand awareness and build a sense of community, produce emails to promote offers and drive sales, or create an eBook for data capture. Your content strategy can take many forms – it’s all about choosing the right method for your business and your audience.
Finally, track the performance of your content – replicate the success and tweak the elements that didn’t perform so well.
We’re glad you asked. From connecting with your audience and building their trust to raising your brand awareness and driving sales, social media can help your business in so many ways. On top of this, social media is an organic channel, meaning it’s a cost-effective way to market your business. Reaching a large audience without spending a lot of money – yes please! You’ll also gain a competitive edge over those who don’t use social media properly.
There’s no right or wrong answer here. 800 words is a good base line but it really depends on the type of blog and its aim. Though, we will say that the longer a blog is, the more information it offers users, and the more educational it is. Our advice? Create an outline for your blog, define the story you want to tell, research the key questions your audience has on the topic, then write as many words as needed to adequately answer those questions and get your point across.
It’s also worth researching other blogs that cover similar topics and seeing how long they are. You’ll want to reach a similar word count – though never add words for the sake of it! You still want your language to be clear and concise. Fluff and a target word count are not the same thing.
A press release isn’t the same thing as a news article or blog. It should be short and snappy, with around 500 words. This includes the headline, opening paragraph, further details, and boilerplate.
Around 300-500 words is a common response, but we’d say there’s no right or wrong answer here. They should be snappy, concise, and easily digestible, and provide all the necessary information for a customer to make an informed purchase decision.
It also depends on your brand style and tone of voice. If you opt for bullet points rather than full sentences, your copy is likely to be on the shorter side. If you choose to add FAQs, your product descriptions will be on the longer end.
When you use Scribly’s white paper writing services, we’ll always recommend aiming for around 2000 words. This offers enough words to cover a given topic in detail (remember, the meatier, the better) but isn’t so long that prospects and leads don’t want to read it.
As long as you want! It really does depend on the topic and purpose. As a general rule, we’d recommend a minimum of 2,500 words, though a comprehensive guide could be as many as 25,000.
We’d love to say there’s a magic number here but the truth is the ideal frequency of marketing emails can vary depending on your audience, industry, and the type of content you’re sending.
As a general rule, though, you should avoid bombarding your subscribers with emails on a daily basis, as this can lead to unsubscribes and complaints. You want to find that perfect balance and find a frequency that keeps your audience engaged without overwhelming them.
Our best advice is to test and learn:
- Remember, quality over quantity. Always. Focus on sending high-quality, valuable, and relevant content rather than overwhelming your subscribers with frequent but less meaningful emails.
- Segment your email list based on customer preferences, behaviors, and interests, so you can send them more targeted and personalized content.
- Offer your subscribers the option to choose their email frequency preferences during the sign-up process. This will not only empower them but help you assess what the most popular frequency is.
- Don’t forget to A/B test.
- Rely on data (we’re talking open rates, click-through rates, and unsubscribe rates) to assess if you’re sending too many or too few emails.
If you’re asking yourself that question – you’re asking the right question. From providing educational content to establishing thought leadership, and promoting products to increasing brand awareness, a blog can be used by businesses in so many great ways. On top of that, it can support your SEO efforts and help drive traffic to your website.
- Improve your SEO: Optimize your blog for relevant keywords and queries, and a blog can help grow your keyword profile. The higher you rank in search engines, the easier it will be for potential customers to find and discover your brand.
- Provide educational content: Blog posts are primarily used to educate and inform. Write a tutorial, how-to guide, or product review to help your potential customers better understand your products and services.
- Promote products and services: From product demos to case studies, a blog can be used to promote new products and services.
- Establish thought leadership: Want to be seen as a leader in your industry? Thought leadership blogs are a great way to share valuable insights and information to both your customers and your peers.
- Share news and updates: A blog is a great way to share your press releases and business updates.
Done right, a blog is an effective way for you to build your online presence, establish your brand, and engage with customers and followers in a meaningful way.
We charge a flat fee for our press release writing services (as long as you’re happy with up to 500 words of copy). Request a quote today to find out our prices.
At Scribly, we offer a fixed price for website copywriting and offer discounts the more pages you need. Tell us how many pages you need writing and we’ll send you a personalized quote today.
We’ll be honest, it really depends on the channel. Our best advice is to do some testing and see what works best for your brand. Try out different types of posts at different times of day to get the best data pool – or let us do that hard work for you with our social media management services.
Copywriting is an art form. It combines creativity and strategy. When we write copy, we take the below steps:
- Understand your audience: We want to understand your target audience. What are their needs, desires, and pain points? What language do they use? This will help us tailor your messaging to resonate with them.
- Understand your unique offering: People buy products or services because of the benefits they offer.
- Use attention-grabbing headlines: The headline is often the first thing that people will read, so it’s important to make it attention-grabbing to pique the reader’s interest.
- Keep it concise: People have short attention spans, so we recommend keeping copy concise and to the point.
- Use storytelling: People connect with stories and find them more engaging. Who doesn’t love a great anecdote or case study?
- Create a call to action: The goal of copywriting is to persuade people to take action, so we always include a clear call to action. This could be as simple as “Buy now” or “Sign up today”.
- Edit and revise: Our goal is always to make your happy. We’ll keep tweaking and editing things until you’re satisfied, at no extra cost!
It’s easy to underestimate the amount of time and effort social media content creation takes. So, if you really want to produce engaging copy for your social channels, you need to be willing to put in some work (or let us do that bit for you). Here’s how to get started…
Step 1: Determine your goals and objectives
Whether you want to build brand awareness, engage with your followers, or drive traffic to your website, you need to have a clear goal in mind to produce effective content. Each piece of content should target one of those goals.
Step 2: Define your target market and create personas to represent them
What inspires, captivates, and motivates them? What needs of theirs can you respond to? What channels do they use? What type of content do they engage with? What time of day do they use social media? Ask yourself all of these questions and more before writing your social media content.
Step 3: Plan your content
Now that you’ve defined which platforms to use, who you’re targeting, and what your goals are, you need to create a content calendar. Depending on the platform, you’ll need to post anywhere from once a week to once a day. Make sure you plan ahead to have enough content to fill all of your spots.
Step 4: Create the content
Our favorite part! When writing for social media, make sure the caption is engaging, aligns with your brand, and is accompanied by strong visuals.
Step 5: Schedule or publish your content
Make sure you respond to any comments to boost engagement, and monitor the performance of each post. This will help you refine and improve your content over time.
Never assume journalists know anything about your company. Instead, you should always end your press release with a brief paragraph about your company, its aims and objectives, and its backstory to introduce the journalist to your organization (this copy is called a boilerplate). You’ll likely be able to reuse this paragraph for all press releases, but make sure you update it if needed.
All press releases follow more or less the same structure:
- Opening paragraph with key information
- Subheadings with further details
- Intermittent quotes and one or two images
Beyond just the copy, though, your press release should be visually appealing. Adding your brand colors and fonts can make it stand out, while images and block quotes will grab journalists’ attention too.
We’ll be honest, we’re not experts when it comes to the design side of eBooks – but we do have design friends that can help. If you asked us what makes a compelling eBook from a content formatting perspective, though, we’d say:
- Include a table of contents so your readers know what to expect and what each section covers
- Break up the text with headings and subheadings so it can easily be skip read
- Use bullet points and lists to present information clearly and concisely
- Pick a nice font, and have generous spacing and margins – legibility is key
- Keep sections, paragraphs, and sentence short and sweet
- Add visuals to make the text more engaging
- Test the finished product on multiple devices – it should be just as legible on a phone as a laptop or desktop
At Scribly, we help a large range of businesses across a variety of industries create content plans, so we understand better than anyone how important it is to find the right partner for your content marketing. Below are our top tips for ensuring your hire an agency that works for you.
- Find out more about their product offering – Do they offer the type of content you’re looking to create? What’s their turnaround time? Can they deliver everything needed within your timeline? Understand exactly where their content expertise lies and get a written confirmation of their expected completion date.
- Get a quote – Whether you have a set budget for your project or need a price to get sign off from your superiors, make sure you get a quote for the services you need and a list of actions included in that cost. We also recommend asking for the terms of contract and ensuring you’re not tied in long term.
- Ask for samples – Do they have expertise in your field? Have they worked for other businesses in your industry before? Ask them to share samples of their past work, including the type of content you’re looking to create (e.g. a blog post) and the industry you work in (e.g. recruitment)
- Book a chemistry call – Work is just more fun when you collaborate with people you like. Why not have a video call or face-to-face meeting to see if the agency and its employees are the right fit.
- Speak to more than one agency – Getting multiple quotes and speaking to multiple agencies will help you find the right quality of service at your best price.
- Be willing to collaborate – A content marketing agency will need guidance around your brand values, tone of voice, goals, and other marketing endeavors. Creating a marketing plan will take some initial input from you.
So you’ve done the hard part of writing your eBook, now it’s time to market it so it reaches your target audience and you can get the most value out of it.
Step 1: Create a landing page
If you don’t have one, create a dedicated landing page on your website to promote your eBook. This page should be SEO optimized and include a compelling title, a brief summary of what readers can expect to learn, and a call-to-action that encourages them to download the eBook.
Step 2: Leverage social media
Promote your eBook by sharing snippets, quotes or graphs from its pages (it’s all about whetting the appetite) and link to your landing page. You could even use paid ads to reach a wider audience.
Step 3: Use email marketing
Whether you opt for a short e-blast, create a longer newsletter that summarizes your eBook, or share the entire first page to pique their interest, emails are a great way to promote your eBook to your existing data base.
There’s no point having a great landing page if no one can find it. Your landing page copy should take SEO best practices into consideration. Make sure you’re targeting a unique set of relevant keywords, the copy is short and snappy, the design is user friendly, and you have clear CTAs throughout.
Without careful planning and a clear content calendar, it’s easy to quickly run out of social media content. Depending on your chosen platform, you might need as much as a post a day – that’s a lot of ideas to generate. If we were to help, here’s what we’d do:
- Define the themes and pillars – These would align with your brand’s values and messages, while also being relevant to your target audience.
- Determine the frequency and timing of your posts – If you’re planning on posting every day and want to work a month in advance, you have to plan at least 30 posts ahead. You should also consider the best time to post (ideally when your audience is most active) and test this repeatedly to refine your approach.
- Create a content calendar – Assign each post to a specific day, time and channel. This allows you to schedule posts in advance and coordinate your social media marketing with your other marketing efforts.
- Track performance – Your social media content plan should evolve based on the data you’re getting. From the type of posts that perform best to the ideal time of day to publish them, your data can tell you how to maximize performance.
We recommend always creating your own original content – and if you’re out of ideas, we can help to come up with topics too. Our article writing services include ideation.
If you are going to repost an article, though, you need to take the below precautions:
- Ask the author for permission
- Give them proper credit, citing their full name and the title of the article
- Link back to the original article
- Don’t post the original article in full, use excerpts instead
- Don’t change the content or try to tweak it to pass it off as your own
Want to get the most out of your blog content? Consider repurposing it. Social media is a great tool to drive traffic to your blog, as you can share snippets and tease your content to whet your audience’s appetite.
- Create bite-size snippets: Quotes, statistics, key takeaways, carousel summaries… there are loads of ways to repurpose blog content for social media.
- Tease your content: Why not build up a future blog post? If you’re going to cover a topic you know your audience is interested in, consider creating teaser posts ahead of the article being published. This will increase interest. You can then announce its publication and direct traffic to site.
- Post visuals: If your blog post features images or infographics, you can share these on social media and add a link to your blog in the caption.
- Share a shorter video: If your blog post features a long video, consider creating a much shorter one (10 seconds max) that summarizes the key points.
- Share old posts: If you’re struggling to find social media content ideas, why not reshare an old blog? Choose a post that is timeless and still relevant to your audience. Sometimes an oldie is a goodie.
You should never send out a press release to all media outlets and hope for the best. Like any good marketing activity, it should be targeted to a specific audience – in this case, a set of journalists and publications who will actually be interested in your story.
So, you first need to curate a list of relevant media contacts (think journalists, editors, bloggers and influencers) who might be interested in your story. Look at industry-specific publications, local newspapers, online news outlets, and relevant journalists. You can then email them your press release, using an eye-catching subject line to get them to click through and a compelling pitch to encourage them to open the attached press release.
From there, you’ll need to send follow up emails and monitor press coverage to see if there’s any pick up. Make sure to thank anyone who covers your story. You’ll want to nurture that relationship for future press releases.
Press releases can also be shared on your website and social media, or you can work with a press release distribution service to do all the heavy lifting for you.
Starting a blog isn’t as simple as writing a few hundred words and posting them to your website. You need to have a blog content plan in place, with focused, researched and optimized articles ready to be published each week. Of course, it takes a lot of time and effort – so Scribly’s blog writing services are here to help.
If you’re set on start a blog for yourself, though, here are our top tips:
- Create a content calendar: For your blog to be successful, you need to have a long-term plan built around both your core values and the interests of your readers. We recommend planning content 3 months in advance.
- Publish content regularly: The best blogs are regularly updated with fresh new content, so you ideally want to post once a week to get your blog off the ground. You can then decrease your publication rate as you populate your blog. We’d also recommend launching your blog with at least 10 articles, so there’s plenty of content for readers to get stuck in.
- Showcase your expertise: If you’re writing a blog on a given topic, you need to have the authority and expertise to address said topic. Make sure you highlight your credentials, use trusted sources, and adequately answer key customer queries.
- Optimize your content: Wherever possible, you want your content to follow SEO best practices so that it helps you rank for relevant keywords and increases your organic visibility.
- Only publish high-quality content: Create content that is valuable, informative, and engaging for your audience. Focus on providing value and building a relationship with your readers.
- Promote your blog: From social media to email marketing, you want to share your blogs across a range of marketing channels to drive traffic to it. This will not only help to engage your readers but build a community around your blog.
- Track performance: Analyze the performance of your blogs to assess which perform best – then produce more of that type of content.
Partner with the right content agency: If you don’t have the in-house resource needed to consistently deliver fresh content, why not partner with a content agency that can plan, craft, and post your content for you? Try Scribly’s blog content writing services for yourself.
There’s no point creating content for content’s sake, so if you’re thinking about adding content to your website, launching a blog, starting a newsletter campaign, or getting going on social media, you need to ask yourself the below questions before you get started:
Why am I creating this content?
Before you start creating content, you need to understand the objectives of its creation. If you’re creating a landing page, you might want the user to take a particular action. If you’re posting on social media, you might be looking to increase your brand awareness. If you’re creating an SEO blog, you might want to grow your keyword profile and organic visibility.
Who am I creating this content for?
Good content is targeted content. Regardless of the type of content you’re creating, it should be addressing your audience and responding to their needs.
What’s the ideal outcome from creating this content?
Are you hoping users will purchase a product? Get in touch about your services? Learn more about your brand? See you as an expert in your field? Understand your ideal outcome before you start creating content. This will help determine what type of content you need to produce and how you should deliver it.
How will I promote this content?
Whether you’re optimizing your content for SEO and aiming to drive organic traffic to your site, promoting it on social media, or sharing it as part of an email campaign, you should always know how your content is going to reach your audience. Like we said, there’s no point in creating content for content’s sake.
Do I have the resources to create this content?
If you’re producing the content in-house, you need an expert on the topic to write the article. It’s also worth having a second person proofread and edit it to ensure a high standard of quality. If you’re using an agency, make sure they have an experienced writer with knowledge in your field creating the copy, and a dedicated account manager to fact and quality check everything.
To perform well online, your articles need to have the most accurate and up-to-date information possible – and that means they need to be updated regularly. You never want to create a second new article on a topic you’ve already covered. Instead, go back into the original one, edit whatever information has changed, and republish. You should clearly state when the article was updated and why. If you’re referencing new data or findings, make sure you link to the latest sources too.
Blog content writing services are kind of our thing, so we like to think we’re well positioned to offer guidance on creating blogs.
Step 1: Choose your topic.
Make sure it’s relevant to your business and to your target market. You need to have the authority to speak on the topic and your audience needs to be interested in reading about it.
Step 2: Do your research.
Often overlooked, the research phase is the perfect opportunity to speak to other experts in the business and gather more insight, to look into what other companies are saying and read similar blogs they’ve published, and understand what your audience wants to know on the topic. You can then ensure your content is highly informative, showcases your expertise, provides a unique perspective, and answers key customer queries.
Step 3: Create an outline.
Even if it’s a thought leadership piece, a blog should never just be the ramblings of a diary. A blog is a clearly structured article with an introduction, some key main points, and a conclusion. Your outline allows you to organize your thoughts and ensure you don’t go off topic.
Step 4: Write, edit, and proofread.
Make sure you follow your business’s tone of voice, write in clear and concise sentences, and avoid grammar, spelling, and punctuation errors. We like a conversational tone with a dollop of storytelling.
Use Scribly’s landing page services! But also, here are some tips on how to write a landing page:
- Tailor your content to your target audience: Get to know your audience, their needs, preferences, and pain points. Each landing page should solve one of those needs.
- Make your headline compelling: There’s a reason why only the biggest stars headline festivals – they grab our attention and make us want to buy tickets. Your landing page headline should do that too.
- Create an engaging opening paragraph: The opening paragraph should build on the promise of the headline and provide more detail about what users can expect from your products or services. It should be engaging and persuasive, and highlight the key benefits and features.
- Don’t underestimate the power of persuasion: Using powerful words, emotional triggers, and persuasive techniques will convince users to take action by creating a sense of urgency.
- Include proof: Ever bought anything from Amazon that had no reviews? Us neither. Including customer testimonials, case studies, or reviews can help build trust and credibility with visitors, and increase the likelihood of them taking action.
Use clear calls-to-action: Your landing page should have a clear and prominent call-to-action (CTA) that tells users what they should do next. A big shiny button usually does the trick.
If you want the press to cover your story, you need to write a compelling press release (or get a content agency like Scribly to write it for you). We know all the tricks of the trade, so here are a few of our top tips:
- Craft a concise and attention-grabbing headline that summarizes the main news or announcement. Remember, you want to entice the journalist to read more and write about it.
- Lead with the most important information right off the bat, including the who, what, when, where, why, and how of the announcement. This means that even if journalists only read your opening paragraphs, they’ll get the key points of the announcement.
- Elaborate on the announcement after the opening paragraph, providing more content, details, and background information.
- Include key quotes to add a human element to the story, add links to your website or relevant online sources, and includes images, videos or infographics as relevant to make it more compelling
- Make sure you specify who the media should contact for further information too. It’s all about telling a great story and building connections.
A good product description does a lot in just a few words. Short and snappy, it should highlight the key features of the product (Think: What makes it unique? Innovative? Superior to the competition?) and focus on its core benefits (What problem does it solve? What needs does it fulfill?). Make sure you use descriptive language to appeal to the reader’s senses and help them visualize its look, feel, and (where relevant) smell.
Your description should also be broken down into short paragraphs with subheadings and bullet points to help the reader skim read. This keeps the description clear and concise, helping readers find the information they’re looking for quickly. We always like to add reviews and customer testimonials too, just to give it an extra layer of credibility.
If you want to write a white paper yourself (though we can assure you that using our white paper writing services will be easier and quicker) then you need to carefully plan, research, and craft your white paper. To help you with your writing journey, here are a few of our top tips.
- Step 1: Define the problem or challenge you want to address and who will benefit from reading your white paper. Make sure you know who you’re targeting and why this topic will interest them.
- Step 2: Gather relevant information on the topic. You can either perform surveys in-house, turn to your own case studies, use other industry research, read other white papers on the topic, or consult an expert to assemble your data and insights.
- Step 3: Create a clear structure for your white paper, including an introduction, problem statement, research and findings, analysis, recommendations, and a conclusion.
- Step 4: Write! If you ask us, this is the fun bit…
- Step 5: Format your white paper. These documents can be long, so you need to keep the reader engaged. The best way to do this is with a clear flow (we’re talking headings, subheadings, bullet points, quotes, and so on), relevant visuals (think images, charts, graphs, and quotes), and a great user experience (add a cover page, tables of content, and page numbers).
We’ll let you in on a secret: the key to a great white paper is an even better outline. It serves as a roadmap, helping you maintain focus, organize your thoughts, and create a structured and comprehensive document.
When creating a brief, we ask that you define:
- The purpose of the white paper, including how the white paper will provide valuable insights and solutions
- Your target audience, and the problems or challenges this white paper will address
- The themes and key points you want to cover, and the unique angle or approach you want to take
- The research and analysis that will fuel the white paper, and the limitations of this research
- The conclusion or overarching message you want to deliver
If you’re asking that, you probably need Scribly’s article writing services – but we’ll give you our top tips anyway.
- Pick a relevant topic: If you’re going to write an article, you need it be relevant to your target audience (you want them to want to read it) and relevant to your brand. Do you have the authority to speak about that topic? You should feel confident writing about it.
- Do your research (or lean on experts): Articles should educate and engage, so you need to conduct thorough research or speak to an expert when drafting your article. Make sure your sources are reliable and you cite them throughout. Remember, you need both your readers and search engines to trust your brand and the information you’re providing.
- Create an outline: If you’ve ever worked with Scribly, you’ll know that we always create an outline before starting to write. It helps us organize our thoughts, ensure the ideas flow, and provide a clear structure.
- Write: Now, the fun part begins! When writing, don’t forget to follow your editorial guidelines and ensure tone of voice is consistent with the rest of the content on your site.
- Edit and proofread: Leave your first draft for a day or two before editing it. This allows you to come at it with fresh eyes and helps you see mistakes you’d have otherwise missed.
- Publish: Set that article live and don’t forget to drive traffic to it. Sharing the link on social or email is a great way to engage your users.
Use Scribly – just kidding (sort of!).
We totally understand that writing an eBook can seem like a daunting task, but it’s not as difficult as it might seem. You just need an interesting and relevant topic to talk about, and an expert opinion to offer. We can help with creating an outline for your book, conducting research and gathering information, writing the first draft, and editing and revising. If you want us to, we can even work with our designers to format the eBook and add visuals, like images, graphs and charts.
After that, we’ll leave the promotion to you (think social media, email, optimized landing page, etc).
If you’re wondering how to write content for social media then you probably need Scribly’s social media writing services – but we’ll share our top tips anyway:
- Keep it short and sweet: If social media has shown us anything, it’s that we have short attention spans. You only have a second to capture a user’s attention, so keep your messaging short and to the point. Clear, concise language is best. A hook.
- Make it eye-catching: The rise of Instagram and TikTok shows just how much we engage with images and videos. Make sure your posts are visually stimulating, with a high-quality finish.
- Proofread: If you want to increase your credibility, your copy needs to be free of mistakes and typos. Always proofread your content before posting.
- Use hashtags: Hashtags can help your content reach a wider audience by making it discoverable by people interested in the same topics. Use relevant hashtags that align with your content and message.
- Use a call to action: Engaging with your audience is key, so consider ending your posts with a CTA. Asking them to like, share, or comment is a great way to turn your customers into promoters.
Don’t be afraid to experiment: Social media is constantly evolving, so don’t be afraid to trial different forms of content and monitor engagement. You never know, you might just trigger the next big viral trend.
Optimizing a product description for SEO is the best way to ensure the right customers find your products. Your chosen keywords and phrases should be specific enough to be competitive and rank, but not so broad that no one naturally searches for them. So, make sure you do keyword research before you start (tools like AHrefs and SEMrush are useful here).
Then, incorporate your keywords throughout, using them in the meta data, alt text, headings, and body of the text. Make sure you use them naturally though, so you don’t compromise readability or the user experience.
Done right, email marketing is an incredibly effective tool. As long as you keep up with best practices (or have a content marketing agency do that for you), optimize your campaigns, and continuously adapt to your customers’ needs, you’ll see a great return on investment. And here’s why:
- Email gives you a direct and personalized line of communication with your audience, so you can deliver targeted messages to specific segments, ensuring that your content resonates with readers.
- It has a high ROI, as sending emails doesn’t cost much but has a huge potential to drive sales and conversions.
- You can track open rates, click-through rates, conversion rates, and other metrics, allowing you to make data-driven improvements to your email marketing campaign strategy.
- You can set up automations that trigger specific email sends to improve efficiency and help nurture leads through the customer journey.
- Email has a broad reach, with billions of active email users worldwide, allowing you to connect with a far and wide audience (just make sure you send them personalized, relevant content!).
Content pillars is just a fancy way of referring to the topics and values that a brand wants to be known for. Creating these pillars for your social media strategy helps with content ideation and ensures messaging is consistent across platforms, as every post should relate back to one of those pillars.
Ecommerce content marketing isn’t just about selling the product, it’s about highlighting its key features relative to your customers’ needs. You want to educate them, all while helping them decide if your product is right for them. Here’s how:
- Informative blog posts: A well-written blog post titled “How to Style Your Linen Suit this Summer” provides valuable insights and practical advice to customers looking to wear linen suits in the hot weather. This type of content establishes the brand as an expert in linen clothing and fashion advice, fostering trust among readers.
- Interactive social media posts: A skincare brand hosts a “Skin Quiz” on their Instagram stories, encouraging followers to participate and receive personalized product recommendations. This interactive content engages the audience and encourages them to explore the brand’s offerings.
- Email newsletters: An ecommerce website sends out a monthly newsletter featuring exclusive discounts, upcoming product launches, and customer success stories. This regular communication keeps the brand top-of-mind for subscribers and encourages repeat purchases.
- Buying guides: An electronics retailer creates comprehensive buying guides that compare various laptop models, highlighting their unique features and suitability for different needs. These guides empower customers to make well-informed decisions, positioning the brand as a helpful resource.
- Seasonal gift guides: As the holiday season approaches, a gift shop releases a visually appealing “Holiday Gift Guide for Her” featuring a curated selection of products perfect for gifting. This guide simplifies the shopping process for customers and promotes specific products.
The list of opportunities is endless. You just need to find the most relevant content for your brand that your audience is also interested in reading.
That’s the joy of B2C content marketing! There are so many content types you can use to engage and resonate with customers:
- Captivating blog posts and articles that inform, entertain, and address customer pain points.
- Engaging social media posts, be it clever tweets, relatable Instagram stories, or interactive Facebook polls, foster meaningful connections with the audience.
- Customer reviews and testimonials act as powerful social proof, instilling trust and credibility.
- Educational content like buying guides, how-to tutorials, and FAQs empower customers to make well-informed decisions.
- Newsletter campaigns keep customers updated on exclusive offers, new product launches, and company news.
You could also explore video content, podcasts, ebooks, and more!
We’re glad you asked! For an ecommerce website to thrive, a well-rounded mix of compelling content is essential. Here’s the lowdown:
- Captivating product descriptions that highlight key features, benefits, and use cases, engaging customers and enticing them to make purchases
- Expertly-optimized category pages that showcase your broad range of products, and target relevant keywords
- A comprehensive FAQ section that addresses common queries to educate and inform shoppers
- Inspirational blog posts, informative buying guides, and how-to articles that showcase the brand’s expertise, helping customers make well-informed decisions
- Customer reviews and testimonials provide social proof, fostering trust and credibility
- A user-friendly About Us page that introduces the brand’s story and values, creating a personal connection with customers.
The aim is to create a delightful shopping experience, cultivate brand loyalty, and leave a lasting impression on your customers, so don’t scrimp on copy!
You’ll have to forgive the cheesy metaphor, but a content marketing strategy is like a compass guiding your brand through the vast digital landscape. It outlines what types of content you create, what channels you share those content assets on, and when each piece of content should go live. It’s a diary of what, where, and when.
A copywriter is the brains behind professional copywriting services. They write, edit, and revise written content, typically with the aim of promoting a product, service, or idea. They can also perform research to understand the target audience and the product they’re pitching.
A website copywriter is the person who crafts the written content for your website. At Scribly, our account managers work with you to understand your business needs and objectives, then brief our web copywriting team to convey that key messaging to your audience through their copy.
How to write website copy
Speak to us about our website copywriting services! Just kidding… sort of 😉 We’re happy to share some top tips of the trade to help you write compelling website copy.
Here are the basic steps:
First, you need to be clear on who your target audience is and what their needs, pain points, and motivations are. Then, you need to define your own goals for each page of the site: should it just be informative? Should it drive conversions? The outcomes will define the messaging and the structure.
Next, you need to write the copy. You’ll want a strong, compelling headline to pique the reader’s interest and well-structured content with headings, sub-headings, short paragraphs, and bullet points to make the copy easily digestible and user friendly. Make sure your messaging is clear, the key benefits of your product/service offering are highlighted, and your tone is persuasive yet friendly. Oh and don’t forget to end with a clear CTA to encourage readers to take action.
Before publishing, you should also double and triple check the copy for punctuation, grammar and spelling errors.
Don’t forget – your website copy should evolve over time. Monitor the performance of each page and optimize as required to stay relevant and persuasive.
In the marketing world, a blog post is an article that is published on a website or online platform. If you want to see some examples, check out Scribly’s blog.
Blog posts are typically around 1000-words long, though can obviously be shorter or longer. They cover a wide range of topics, including business news, tutorials, guides, product reviews, thought leadership, and more. They are primarily used to educate, inform, and engage a business’s target audience.
Written for an online audience, blogs are usually well structured with clear headings and subheadings, short sentences and paragraphs, and digestible bullet points. We’d also suggest adding in imagery, videos, or quotes to break up the text.
A content marketing agency is a company, like Scribly, that specializes in creating and executing content marketing strategies for businesses. An agency will typically have a team of account managers to perform SEO research, build your content strategy, and be your main point of contact, as well as expert writers who can craft eye-catching copy for a variety of industries and write a range content types. They may also work with designers.
Much like a salesman in a showroom, a landing page is designed to convert visitors into leads or customers. It is usually a standalone page on a website that is created for a specific marketing or advertising campaign, and is designed to capture the visitor’s attention and persuade them to take a specific action, such as filling out a form, subscribing to a service, or purchasing a product.
A good landing page is simple, clean, and easy to navigate, with a clear call-to-action that tells the user exactly what they should do next.
If your company wants to issue an official announcement to the media, then you need to create what’s called a press release (also known as a news release or media release). It’s basically a short statement that is sent to journalists and news outlets with relevant information about your company, an event, a development, or a story – and is, of course, news worthy.
This information (typically written as a news article) is then distributed to the media with the aim of generating media coverage and publicity.
The short answer is that a product description is exactly that – a description of the product, including its key features, benefits, and specifications. Beyond that, though, it is a guide for your potential customer to better understand your product, gauge whether it answers their needs, and decide to purchase it or not.
A product description for a face cream, for example, might say what ingredients it’s formulated with, what skin concerns it helps to tackle, and which skin type can benefit from using it. Then, the customer can assess whether it is right for their skin concerns and type, with all the relevant information they need to make that decision at their fingertips.
Great question! A white paper is essentially a very thorough report or guide. Typically, it is grounded in research and analysis, providing data or case studies to support an argument or recommendation. They’re not about promoting products or services, but instead focus on presentacts facts and insights to educate and inform the reader.
White papers are typically published online or distributed as PDF documents, and can either be downloaded for free or in exchange for data.
In a business context, an eBook isn’t an online version of a book. Instead, it’s a digital publication that is created by a company to provide information on a particular topic. Usually, it acts as an education piece, providing a target audience with valuable insights.
In the past, we’ve written eBooks that act as indepth guides, like ‘The Essential Guide to Build, Grow and Monetize your Video Content’, as industry insights, like ‘Women in Technology: The Gamechangers’, and as data-led opinion pieces like ‘The State of Ecommerce in 2023’.
If you offer an eBook for free to potential customers in exchange for their contact information, it can act as a lead magnet. You can then follow up with marketing efforts. eBooks can also be used as a content marketing tool to build brand awareness and establish your company as an industry thought leader.
Article writing is what Scribly does best. Whether you need an article for your blog, online magazine, or printed publication, we can help.
It’s a skill that requires a strong command of language, excellent research skills, and the ability to engage your readers. Our account managers can help you come up with the right topics, while our freelancers will write the engaging copy.
B2C content marketing is a strategic approach that caters directly to the needs and preferences of individual consumers. By creating a variety of content (think riveting website copy, engaging social media posts, informative blog articles, and visually appealing infographics), B2C companies can speak to their audience directly via the channels they engage with and the content formats they most enjoy.
It’s one of the most effective — and cost-effective— ways of building authentic connections with your target audience, fostering trust, loyalty, and brand advocacy. It also helps to drive website traffic and boosts sales, nurturing long-lasting relationships with the very heart of your business – your customers.
Content creation is a key component of modern marketing – you’d probably refer to it as content marketing. It basically refers to any content created to attract, engage, and convert a target audience into customers.
By creating high-quality content (blog posts, social media posts, videos, infographics, whitepapers, e-books, etc) businesses can establish their brand as a trusted authority, build relationships with their audience, and ultimately drive more leads and sales. Content creation in marketing is also an effective way to increase brand awareness, boost website traffic, and improve search engine rankings.
Content marketing is all about creating and distributing valuable, relevant, and informative content that is going to attract, educate, and retain your target audience — and, ultimately, encourage customers to take action.
Content marketing takes many forms – blogs, social media posts, email campaigns, e-books, whitepapers, even web copy and landing page optimization. The aim is to provide potential customers with useful information that answers their needs and questions, while also increasing your brand awareness and trust. It’s a great way to build long-term relationships with customers, helping with customer retention and reducing churn.
When we build out your SEO content plan, we may recommend improving your existing content before starting to publish new copy. This process is called content optimization. It’s where we go back over existing content, adding relevant keywords, enhancing the copy, answering key queries, and updating any outdated sections. This ensures that you’re aggressively targeting a keyword (and increasing your chances of ranking for it) and providing relevant, trustworthy, and up-to-date information to your reader.
In short, a content marketing strategy is a powerful tool that allows businesses to connect with their audience in a meaningful way.
Picture it as a well-crafted story that unfolds across various platforms — like on a website, blog, social media, or email— and is tailored to your audience’s interests and needs. These stories should offer value and build trust with your audience, rather than just promote products. The strategy itself should outline what engaging, informative, and entertaining content (we’re talking blog posts, videos, social media updates, and more) you need to create to establish your brand as an authority and expert in your industry.
Copywriting in marketing can take many forms – that’s why we love it so much! Regardless of who your target audience is or how they consume their content, copywriting services are key for a killer marketing strategy.
- Email copywriting: Copywriters create email campaigns that promote products or services to a targeted audience .From a catchy subject lines to enticing body copy, great copywriters know how to make readers open an email, engage with the content, and take action.
- Social media copywriting: Whether you use LinkedIn and Twitter or Instagram and TikTok, you’ll know just how powerful social media can be – particularly when great visual content is paired with an attention-grabbing caption.
- Advertising: Whether it appears online, in print, or on the TV, copywriting is the source of great advertising. You need to craft headlines and body copy that grab the reader’s attention, convey the key benefits of the product or service, and motivate the reader to take action.
Want to persuade a customer to take action, like getting them to make a purchase, sign up for a newsletter, or click a link? Then you need copywriting. Typically written for marketing or advertising purposes, copywriting is the act of creating written text that persuades. Good copywriting is tailored to a target audience and appeals to their needs and desires. At Scribly, we offer the very best professional copywriting services.
Digital content creation is about creating content for electronic channels – in other words, anything online. You might share digital content on a website, social media, a mobile app, or any other digital platform.
So, while a printed book, newspaper, or leaflet wouldn’t be counted as digital content, an eBook, online blog, or social media ad would be.
Ecommerce content marketing is all about creating captivating and informative content to engage potential customers throughout their shopping journey. From enticing product descriptions and eye-catching visuals to engaging blog posts and customer reviews, ecommerce content marketing helps build trust, establish brand authority, and encourage conversions.
By understanding the target audience’s needs and interests, businesses can tailor content to offer real value and answer their questions, fostering meaningful connections. This approach not only boosts website traffic and search engine rankings but also cultivates loyal customers who keep coming back for more.
Editing is all about revising and refining written copy to ensure it’s clear and concise. This can be done by breaking the copy down into small sections, adding headings or subheadings to help with the flow, tweaking the language style or tone to be more conversational and readable, and removing redundancies or flowery copy (we don’t believe in content for content’s sake!). During the editing process, editors often fact check key information and ensure the tone and style is consistent with other pieces of content too.
Email marketing is an incredibly valuable and versatile tool that allows businesses like yours to connect with your customers in a personal, effective, and engaging way. Picture it as a friendly and professional digital conversation where you can share exciting news, special offers, and helpful insights directly to your customers’ inboxes.
Proofreading is the final step in your editing process. Think of it as that final pair of eyes that meticulously scans the copy for any typos or inconsistencies in grammar, spelling, punctuation, syntax, and formatting. If the proofreader gives something the green light, it’s ready for publication and distribution.
SEO content writing is the art of bringing SEO content to life. An SEO copywriter or content writer typically crafts the content, incorporating relevant keywords and following SEO best practices to improve the visibility and discoverability of the content.
SEO content writing is all about creating high-quality and informative content.
Let’s go back to basics. SEO content refers to content that is created and optimized with the goal of improving your rankings in search engine results pages (SERPs). It is designed to attract organic (read: free!) traffic by targeting specific keywords and topics your target audience is searching for. SEO content can take various forms, including landing pages, blog posts, product descriptions, and more.
If you’re creating copy for a website, you likely need it to be optimized for search engines – that’s where copywriting meets SEO. You want your content to not only persuade the reader, but satisfy search engine ranking factors to improve your website’s rankings and drive more traffic to your site.
SEO copywriting should be of the highest quality, include relevant keywords, use internal and external links, feature optimized meta data, and more (we won’t reveal all our secrets).
In short, SEO copywriting is about creating written content, like web content, landing page copy, service page copy, or product descriptions, with the purpose of optimizing it for search engines while still engaging and appealing to human readers (remember Google’s helpful content update!).
There’s a little more to it than this but it basically involves incorporating relevant keywords and phrases strategically within the content, ensuring the copy is informative and up-to-date, and creating a user-friendly structure and flow, all with the aim of improving the page’s visibility in search engine results pages (SERPs) and attracting organic search traffic.
Did you know that companies with a content marketing strategy convert six times more leads than those who don’t? While optimizing your web copy, implementing a blog strategy, sending out newsletters, and publishing regularly on social media will fuel your content marketing efforts, a white paper can really benefit your business too by:
- Generating real brand authority for your business
- Supporting the content marketing funnel
- Driving engaged traffic to your website
- Providing fuel for your social channels and newsletters
… and much more
Website copy is exactly what you’d expect – written content that appears on a website. It’s typically designed to inform (think of the service pages on your website, the FAQs section or your blog posts), build a connection (say the About Us page on your website or the testimonials sections), and persuade (like the key landing pages, product pages, or case studies).
Great web copy should communicate important information about your business, products and/or services, and your brand identity to your target audience. Think of it as your primary communication tool with potential customers – it shapes the overall online presence and perception of your business . What do you want them to know and remember about you? How can you help them with their needs?
Editing and proofreading are two key stages of the writing process, and though there is crossover between the two, both need to be carefully completed.
Editing is about reviewing and revising the content to improve its overall quality and clarity to enhance the content, structure, style, and organization of the copy. Chances are, you’ll edit your content more than once, particularly if sections need rewriting or the content doesn’t flow right.
Proofreading, on the other hand, is the final stage of the writing process. This is where you’re happy with the structure and messaging of the copy but need to do one final check for grammar, punctuation, spelling, and formatting errors before distributing the content.
While you can trust us with your landing page copy, we’ll leave the design to you. However, we have learnt some tips and tricks along the way of what makes a good landing page. Here’s what you need to ensure:
- It should be easy to understand and navigate, with a clear key message.
- It should be simple and uncluttered. You don’t want to overwhelm users with too much information or too many options.
- It should be visually appealing and well-designed.
- It should convey trustworthiness and credibility. Think customer testimonials, security badges, or other trust indicators.
We know you have plenty of options when it comes to social media management, so why choose Scribly?
We’re not usually the type to toot our own horn, you understand, but here’s why we think you’ll love working with us:
- A team of genuinely incredible copywriters with a wealth of experience across countless industries and verticals.
- A proven formula for social success. This ain’t our first rodeo, so we know exactly what works on social platforms… and what doesn’t.
- Anytime access to your writing team. Want to ask a question about a post? Or make a suggestion directly to your writer? No problem – just let us know.
- We deliver fast, and we deliver consistently. Social success is all about posting consistently. With Scribly, you can rest assured your next post is never too far away – and that’s a promise.
While content marketing doesn’t deliver instant results, it will impact your bottom line. Why? Because it plays the long game. Content marketing helps you to attract leads to your website through SEO, educate them about your products and services, and build relationships with your audience long-term by offering them content they want to engage with.
Ultimately, content marketing helps to get your name out there, build your brand awareness, authority and trust, and thus encourage consumers to make a purchase.
As a content marketing agency, we know better than anyone the value of content marketing. There are four key reasons why having a solid content strategy is important for the success of your business
Attract and engage customers: By creating valuable and informative content, you can attract potential customers to your website, social media pages, or other online platforms. It also helps to engage existing customers, reducing churn and turning them from customers into promoters.
Build brand awareness and authority: By consistently producing high-quality content that is relevant to your target audience, you can establish your business as an authority in your industry. It’s all about that E-A-T.
Improving SEO and search rankings: If the helpful content update has taught us anything, it’s that quality content is one of the most important factors in search engine optimization. By producing optimized content that targets relevant keywords and provides value to readers, you can improve your search rankings, increase your online visibility, and drive more organic traffic to site.
Drive leads and sales: Content marketing can help customers make an informed purchase decisions. It also helps to build trust and credibility with your audience, making them more likely to make a purchase with you – and keeping them coming back for more.
By strategically curating and distributing compelling content, eCommerce businesses create a unique identity, fostering brand loyalty and customer engagement. This content-centric approach ensures that every step of the customer’s journey is enriched with valuable information, making the overall shopping experience enjoyable and rewarding.
Ultimately, eCommerce content empowers businesses to build lasting connections, stand out in the digital landscape, and achieve sustainable growth in the dynamic world of online commerce.
Email marketing is important for your business for two key reasons.
First, it allows you to build strong relationships with your customers. By creating eye-catching emails tailored to your audience’s interests and preferences, you can make them feel valued and appreciated. So, whether you’re promoting new products, offering exclusive discounts, or simply staying in touch, email marketing helps you build lasting relationships with your customers, boost sales, and strengthen your brand’s presence.
Second—and this is the part that will really interest you—it’s cost-effective, measurable, and easily adaptable, giving you the flexibility to refine your approach based on valuable feedback and data.
When we build an SEO content marketing strategy, we always start by mapping specific and unique sets of keywords to each page and blog on your site. If you have two pages targeting the same keyword, they risk conflicting with each other. Let’s put it like this: if you have two blogs that essentially cover the same topic and offer similar information, search engines won’t know which is the more relevant or accurate version. They may then choose to ignore the second blog completely and only rank the first (making that second piece useless) or choose to rank neither. Either way, you lose.
If you’ve written a piece of content, you no doubt started with an outline to guide your thoughts and ideas. But, if you’re anything like 99% of writers out there, you’ll likely have written in an overly-conversational stream of consciousness that is a little OTT. That’s where editing comes in. It allows you to refine your ideas and ensure that your message is communicated clearly.
By reviewing and revising your writing, you can eliminate ambiguities, clarify complex concepts, and streamline your thoughts, making it easier for readers to understand your message.
We can think of endless reasons why proofreading is important but top of the list is definitely professionalism and credibility. You’ll never be able to build authority (with either Google or your customers) if your website, newsletters, blog posts, ebooks, or other copy are riddled with typos and grammatical errors. The lack of attention to detail will reflect poorly on your business, leaving people questioning the quality of your products or services.
Of course, proofreading is also key for clear messages, making the content easier to follow and understand, and providing a great user experience.
We’ve said it before and we’ll say it again, email marketing is one of the best ways to connect with your customers on a deeper level and build brand loyalty. A longer customer lifetime value? Yes, please!
With regular email communication, you’ll have the power to showcase your latest products, exclusive offers, and engaging content, keeping customers excited and informed. Plus, with automation and segmentation, you can streamline your efforts, ensuring that each email resonates with its intended recipients.