SEO Content Strategy

Scribly can help you create an SEO content strategy that increases your online presence, helping you win positions in SERPs and drive traffic to your site.

We do SEO content strategy at its finest

There’s no point in writing great content if no one is ever going to find it. Whether you’re enhancing existing content on your site or creating a fresh new blog, all copy should be carefully crafted to target a specific set of keywords that your audience is actively searching for and that are relevant to your business so that you appear higher in Google search results to help prospects find your site. 

And that’s why having an SEO content marketing strategy is so important. 

What is SEO content strategy?

SEO content refers to any type of content, including website copy and blog posts, that is created with the aim of improving a website’s visibility and rankings in search engine results pages (SERPs). But how do you plan that content, we hear you ask? You need a playbook, a roadmap, a strategy. 

An SEO content plan provides a blueprint for all future content you will publish, while offering suggestions on how to improve and optimize existing content too. The better optimized your site is, the higher you’ll rank.

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SEO content marketing strategy from Scribly

Here at Scribly, we believe that content and SEO go hand-in-hand. Sure, we’ll help you write ebooks, whitepapers, and case studies to support your marketing efforts, but if our SEO content strategists are helping you with on-site copy or blog posts, you can bet we’re looking at SEO optimization first and foremost. 

Here’s how we build an SEO content marketing strategy:

‍Step 1: Understanding your audience

For an SEO content plan to be effective, you need to target the keywords your audience is searching for — and that starts with understanding who your target customer is. We identify what types of content they engage with, where they look for information at each stage of the funnel, and how best to convert them. 

Step 2: Auditing your website

We then perform an audit of your website to gauge what keywords you already rank for and how highly you rank. This lets us assess how much work needs to be done to optimize your existing copy vs how much new content we should be producing. 

Step 3: Analyzing your competitors

We also want to know where your competitors dominate, where they outperform you, and where the gaps we need to bridge are. 

Step 4: Researching keywords

By now, we’ll have a big batch of keywords we need to target, but we also want to dive deeper into the most relevant short-tail, long-tail, and query keywords you need to rank for to grow your organic traffic and ultimately be found by the right audience.

Step 5: Crafting a plan  

We then map keywords to the existing content on your site, make recommendations of new pages to add based on keyword findings, and plan a blog content calendar to help target those longer tail and query-based keywords. 

When you’re ready, we’ll begin producing content – and we’re off to the races.  

Ready to build your company’s future on a foundation of great content?

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SEO content plan FAQs

How does content marketing help SEO?

There are three pillars to SEO: technical SEO, Digital PR, and Content Marketing. Content is the copy that allows you to target keywords while providing relevant information to your audience. This helps Google understand what your website is for and what needs your business responds to, as well as building your authority so that you’re more likely to rank highly. 

What is content optimization in SEO? 

When we build out your SEO content plan, we may recommend improving your existing content before starting to publish new copy. This process is called content optimization. It’s where we go back over existing content, adding relevant keywords, enhancing the copy, answering key queries, and updating any outdated sections. This ensures that you’re aggressively targeting a keyword (and increasing your chances of ranking for it) and providing relevant, trustworthy, and up-to-date information to your reader. 

How do you optimize content for SEO?

You turn to an SEO content agency like Scribly, of course! All jokes aside, content optimization is key to a good SEO content strategy. You need to map out which keywords you’re targeting (then use those keywords naturally throughout), have a clear, easy-to-follow, and user-friendly structure, and incorporate both internal and external links. The quality of your content (i.e. how relevant, informative, and accurate it is) is another key factor, as Google search engines now consider how helpful a piece of content is before ranking it. 

Why is having duplicate content an issue for SEO?

When we build an SEO content marketing strategy, we always start by mapping specific and unique sets of keywords to each page and blog on your site. If you have two pages targeting the same keyword, they risk conflicting with each other. Let’s put it like this: if you have two blogs that essentially cover the same topic and offer similar information, search engines won’t know which is the more relevant or accurate version. They may then choose to ignore the second blog completely and only rank the first (making that second piece useless) or choose to rank neither. Either way, you lose. 

Does poor content affect SEO rankings?

In short – yes. If you have one brilliantly SEO-friendly piece of content but all of your other blogs are short, uninformative, and poorly optimized, then that great piece of content won’t rank. Instead, the poor content will drag it down. If you want to increase your SEO rankings, you need to increase the quality of the content on your website as a whole. And that’s where content optimization comes in.