Press release writing services
Want to generate publicity and media coverage? Our press release writing services spin your company news into compelling stories journalists love to write about.
Media attention and brand awareness.
Press release writing services (the Scribly way)
Issuing a press release (and gaining media coverage off the back of it) is a great way to increase your brand awareness, establish your company’s credibility and thought leadership, and boost your SEO through backlinks.
But writing a press release that gains that kind of media attention can be tricky, particularly if you don’t have an in-house PR or content marketing team. Luckily, Scribly can help. With our press release writing services, we’ll use the power of storytelling to grab journalists’ attention, pitch them your news, and entice them to write about your company.
Our press release writers ensure your copy:
- Grabs journalists attention
- Use compelling storytelling to entice media outlets
- Highlights the key elements of your announcement or statement
- Paints your company and/or achievements in the best light
How Scribly’s press release writing services work
If you’d like to gain more media coverage and increase your brand awareness, you need an expertly written press release. Luckily, Scribly offers press release writing services.
Here’s how it works
- Send us a content creation request with details about your company and how long you’d like the press release to be, and we’ll send you a no-nonsense quote.
- We’ll then use the information provided to create a brief for our writing team.
- Our press release writers will then craft your compelling copy. We always assign writing tasks to professional copywriters with experience in your niche.
- Within 4-5 days, you receive your press release ready for review and – once you’re happy – send out.
Why use Scribly’s press release writing services?
We understand better than anyone (okay, maybe that’s a bit biased of us to say) that timing is everything when it comes to the media. Whether you’re issuing a statement about an upcoming event and need to get coverage beforehand to build anticipation, or are responding to a time-sensitive trend on social media that could quickly be forgotten, we know that press releases are often time sensitive.
Fortunately, Scribly can deliver. And fast. Our press release writing team can turn around freshly pressed copy in as little as 2 working days. If you’re working to a deadline, drop us a message and we’ll let you know exactly when we can deliver your copy by.
Are you ready to try Scribly’s press release writing services for yourself? Get in touch today to see an example of one of our press releases.
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A press release isn’t the same thing as a news article or blog. It should be short and snappy, with around 500 words. This includes the headline, opening paragraph, further details, and boilerplate.
We charge a flat fee for our press release writing services (as long as you’re happy with up to 500 words of copy). Request a quote today to find out our prices.
Never assume journalists know anything about your company. Instead, you should always end your press release with a brief paragraph about your company, its aims and objectives, and its backstory to introduce the journalist to your organization (this copy is called a boilerplate). You’ll likely be able to reuse this paragraph for all press releases, but make sure you update it if needed.
All press releases follow more or less the same structure:
- Opening paragraph with key information
- Subheadings with further details
- Intermittent quotes and one or two images
Beyond just the copy, though, your press release should be visually appealing. Adding your brand colors and fonts can make it stand out, while images and block quotes will grab journalists’ attention too.
You should never send out a press release to all media outlets and hope for the best. Like any good marketing activity, it should be targeted to a specific audience – in this case, a set of journalists and publications who will actually be interested in your story.
So, you first need to curate a list of relevant media contacts (think journalists, editors, bloggers and influencers) who might be interested in your story. Look at industry-specific publications, local newspapers, online news outlets, and relevant journalists. You can then email them your press release, using an eye-catching subject line to get them to click through and a compelling pitch to encourage them to open the attached press release.
From there, you’ll need to send follow up emails and monitor press coverage to see if there’s any pick up. Make sure to thank anyone who covers your story. You’ll want to nurture that relationship for future press releases.
Press releases can also be shared on your website and social media, or you can work with a press release distribution service to do all the heavy lifting for you.
If you want the press to cover your story, you need to write a compelling press release (or get a content agency like Scribly to write it for you). We know all the tricks of the trade, so here are a few of our top tips:
- Craft a concise and attention-grabbing headline that summarizes the main news or announcement. Remember, you want to entice the journalist to read more and write about it.
- Lead with the most important information right off the bat, including the who, what, when, where, why, and how of the announcement. This means that even if journalists only read your opening paragraphs, they’ll get the key points of the announcement.
- Elaborate on the announcement after the opening paragraph, providing more content, details, and background information.
- Include key quotes to add a human element to the story, add links to your website or relevant online sources, and includes images, videos or infographics as relevant to make it more compelling
- Make sure you specify who the media should contact for further information too. It’s all about telling a great story and building connections.
If your company wants to issue an official announcement to the media, then you need to create what’s called a press release (also known as a news release or media release). It’s basically a short statement that is sent to journalists and news outlets with relevant information about your company, an event, a development, or a story – and is, of course, news worthy.
This information (typically written as a news article) is then distributed to the media with the aim of generating media coverage and publicity.