Website copy is exactly what you’d expect – written content that appears on a website. It’s typically designed to inform (think of the service pages on your website, the FAQs section or your blog posts), build a connection (say the About Us page on your website or the testimonials sections), and persuade (like the key landing pages, product pages, or case studies).
Great web copy should communicate important information about your business, products and/or services, and your brand identity to your target audience. Think of it as your primary communication tool with potential customers – it shapes the overall online presence and perception of your business . What do you want them to know and remember about you? How can you help them with their needs?