What is content strategy?

In short, a content marketing strategy is a powerful tool that allows businesses to connect with their audience in a meaningful way. 

Picture it as a well-crafted story that unfolds across various platforms — like on a website, blog, social media, or email— and is tailored to your audience’s interests and needs. These stories should offer value and build trust with your audience, rather than just promote products. The strategy itself should outline what engaging, informative, and entertaining content (we’re talking blog posts, videos, social media updates, and more) you need to create to establish your brand as an authority and expert in your industry. 

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