What is content marketing?

Content marketing is all about creating and distributing valuable, relevant, and informative content that is going to attract, educate, and retain your target audience — and, ultimately, encourage customers to take action.

Content marketing takes many forms – blogs, social media posts, email campaigns, e-books, whitepapers, even web copy and landing page optimization. The aim is to provide potential customers with useful information that answers their needs and questions, while also increasing your brand awareness and trust. It’s a great way to build long-term relationships with customers, helping with customer retention and reducing churn.

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