What is a white paper?

Great question! A white paper is essentially a very thorough report or guide. Typically, it is grounded in research and analysis, providing data or case studies to support an argument or recommendation. They’re not about promoting products or services, but instead focus on presentacts facts and insights to educate and inform the reader. 

White papers are typically published online or distributed as PDF documents, and can either be downloaded for free or in exchange for data.

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