What is a press release?

If your company wants to issue an official announcement to the media, then you need to create what’s called a press release (also known as a news release or media release). It’s basically a short statement that is sent to journalists and news outlets with relevant information about your company, an event, a development, or a story – and is, of course, news worthy. 

This information (typically written as a news article) is then distributed to the media with the aim of generating media coverage and publicity.

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