If your company wants to issue an official announcement to the media, then you need to create what’s called a press release (also known as a news release or media release). It’s basically a short statement that is sent to journalists and news outlets with relevant information about your company, an event, a development, or a story – and is, of course, news worthy.
This information (typically written as a news article) is then distributed to the media with the aim of generating media coverage and publicity.
