Much like a salesman in a showroom, a landing page is designed to convert visitors into leads or customers. It is usually a standalone page on a website that is created for a specific marketing or advertising campaign, and is designed to capture the visitor’s attention and persuade them to take a specific action, such as filling out a form, subscribing to a service, or purchasing a product.
A good landing page is simple, clean, and easy to navigate, with a clear call-to-action that tells the user exactly what they should do next.
