In the marketing world, a blog post is an article that is published on a website or online platform. If you want to see some examples, check out Scribly’s blog.
Blog posts are typically around 1000-words long, though can obviously be shorter or longer. They cover a wide range of topics, including business news, tutorials, guides, product reviews, thought leadership, and more. They are primarily used to educate, inform, and engage a business’s target audience.
Written for an online audience, blogs are usually well structured with clear headings and subheadings, short sentences and paragraphs, and digestible bullet points. We’d also suggest adding in imagery, videos, or quotes to break up the text.